Versium

Versium is a pioneering data technology company that empowers marketers with advanced B2B2C identity graph-powered tools and services. Its flagship product, REACH, is designed to facilitate audience building, data enrichment, and omni-channel marketing targeting. This comprehensive platform allows marketers to not only identify and understand their ideal prospects but also reach them effectively across multiple online channels. Suitable for businesses of all sizes, from small companies to large enterprises and agencies, Versium's solutions cater to both B2B and B2C marketing needs.

The B2B2C Identity Graph is at the core of Versium's capabilities, providing a robust database of business and consumer data that fuels audience creation and targeting. The platform offers tools for data preparation, audience building, and omnichannel marketing, enabling marketers to create highly targeted lists of B2B or B2C prospects aligned with desired personas or target accounts. Additionally, Versium provides capabilities for data enrichment, allowing marketers to append additional firmographic and demographic data to existing customer lists, enhancing segmentation and personalization efforts.

Versium's omnichannel reach capability ensures that targets can be reached across multiple online platforms and marketing channels, while its audience insights offer detailed firmographic and demographic information about target audiences, aiding in more personalized and effective marketing strategies.