Vector

What is Vector?

Vector is a tool designed to bring clarity to your go-to-market (GTM) strategy by focusing on real people and their behavior. It helps marketing, sales, and revenue operations teams move beyond vague signals and anonymous data to take targeted, effective actions.

Benefits

Vector offers several key advantages for GTM teams:

• Contact-Level Precision: Unlike traditional account-based marketing (ABM) tools that focus on accounts, Vector provides detailed insights at the contact level. This means you can see exactly who is interacting with your brand and what they are doing.
• Real-Time Signals: Vector captures real-time behavior, such as website visits, ad clicks, and job changes, and turns these signals into actionable insights. This helps teams respond quickly and effectively.
• Automated Workflows: Vector automates workflows across your existing tools, such as CRM systems, sales outreach platforms, and ad targeting tools. This reduces the need for manual data entry and monitoring.
• Dynamic Audiences: Marketing teams can build dynamic audiences based on real contact behavior, ensuring that ad spend is targeted and effective.
• Sales Alerts: Sales teams receive alerts tied to actual activity, such as who clicked on an ad or who is ready to engage. This helps sales reps prioritize their efforts and focus on the most promising leads.
• RevOps Efficiency: Revenue operations teams can connect systems to signals, tightening funnel stages and syncing plays across teams. This leads to better attribution and more efficient operations.

Use Cases

Vector can be integrated into various parts of your GTM strategy:

• Marketing: Build dynamic audiences based on real contact behavior to ensure targeted ad campaigns and reduce wasted spend.
• Sales: Receive alerts tied to actual activity, such as ad clicks or website visits, to prioritize outreach efforts and focus on the most promising leads.
• Revenue Operations: Connect systems to signals to tighten funnel stages, sync plays across teams, and improve attribution.
• CRM and Sales Outreach: Keep CRM systems up-to-date with real contact signals that drive action and feed sales outreach tools with timely, relevant contacts.
• Account-Level Intent Platforms: Gain contact-level precision and instant activation, moving beyond black-box scoring and waiting for signals.
• Identity Resolution: Achieve full-funnel, contact-first visibility, going beyond account-level visibility provided by other tools.

Vibes

Vector has been well-received by professionals who have experienced the frustrations of traditional marketing tools. Users appreciate the tool's ability to turn contact-based marketing from a buzzword into a working system. The tool's focus on real people, real behavior, and real action has resonated with teams looking to move beyond vague signals and anonymous data.

Additional Information

Vector integrates seamlessly with a variety of tools commonly used by GTM teams, including Clay, UserGems, Hubspot, Salesforce, Salesloft, Outreach, 6sense, Demandbase, Primer, Clearbit, Leadfeeder, and RB2B. This integration allows teams to surface signals and make them usable in the tools they already rely on, enhancing their overall effectiveness.