Turn content into growth.

Turn Content into Growth

Turn Content into Growth is a strategic approach to content creation that focuses on understanding your audience's needs and producing content that resonates with them. This method involves conducting audience research interviews to gather insights about what your customers want to read and then using those insights to create engaging and valuable content.

Benefits

Better Engagement

By understanding what your audience needs, you can create content that speaks directly to their pain points and aspirations. This leads to higher engagement, as your content will be more relevant and valuable to your readers.

Increased Traffic

Content that addresses the specific needs of your audience is more likely to be shared and viewed. This can significantly increase your website traffic, as seen in the example where a company's website traffic grew from a few hundred views to 20,000 views per post.

Higher Quality Content

Conducting audience research helps you avoid guesswork and ensures that your content is based on real insights. This leads to higher quality content that is more likely to resonate with your audience.

Improved Customer Relationships

Engaging with your customers to understand their needs can strengthen your relationship with them. This can lead to increased loyalty and advocacy for your brand.

Use Cases

Blog Content

Turn Content into Growth can be used to create blog posts that address the specific needs and interests of your audience. By understanding what your customers want to read, you can create blog content that drives traffic and engagement.

Book Writing

This approach can also be used to write books that resonate with your audience. By conducting audience research, you can avoid costly mistakes and generate new story ideas that align with your audience's needs.

Marketing Campaigns

Turn Content into Growth can be applied to marketing campaigns to create content that speaks directly to your target audience. This can lead to higher conversion rates and better campaign performance.

Additional Information

Step-by-Step Process

Turn Content into Growth involves a simple 7-step process that includes defining your audience, conducting interviews, documenting findings, turning insights into story ideas, creating a style guide, and writing stories. This process ensures that your content is based on real insights and meets the needs of your audience.

Success Stories

The approach has been successfully used by companies like Highfive and Clearbit to create content that resonates with their audience and drives significant traffic and revenue. For example, a book written using this method sold over 10,000 copies in the first six months and was praised for its practical advice.

By following the Turn Content into Growth approach, you can create content that not only engages your audience but also drives significant business results.