The Brief

The Brief is an AI-powered marketing agency designed to simplify and enhance the campaign process. It integrates four AI agents into a single intelligent workflow, helping marketers streamline their tasks from inspiration to optimization. Built by marketers for marketers, The Brief aims to reduce the chaos and fragmentation often found in marketing workflows.

The Brief offers several key features:

1. Discover: This agent acts as a strategist, helping users analyze top-performing campaigns, decode brand strategies, and save favorite ads to moodboards. It turns research into creative strategies.
2. Create: This agent assists in turning ideas into brand-ready assets. It can start from a prompt, a template, or imports from Figma or Photoshop, generating, translating, and resizing content in seconds. Users maintain full editing control with the Ad Studio editor.
3. Launch: This agent handles the deployment of campaigns across major platforms like Meta, Google, and LinkedIn. It allows for dynamic ads, last-minute changes, and batch exports in various formats.
4. Optimize: This agent turns performance data into actionable insights, providing live visual dashboards, built-in sharing options, and drill-downs by platform, audience, or campaign.

The Brief is trusted by thousands of leading brands and offers enterprise-grade security, including GDPR compliance, CCPA readiness, ISO 27001 compliance, SSO readiness, two-factor authentication, and an SLA guarantee.

The platform aims to save time and money, with reported benefits including 80% faster campaign launches, 40% lower costs per asset, 50% fewer errors and revisions, and 2X creative output. Users have noted significant improvements in efficiency and cost savings, particularly in areas like localization and creative asset production.

The Brief powers the full campaign lifecycle, making each round smarter than the last. It is designed to handle the grunt work, allowing marketers to focus on breakthrough ideas.