TapTap: Automate Google Reviews for Local Businesses

Introduction

TapTap is a service built for local business owners who want to manage their online reputation but do not have enough time to do it manually. The platform uses a mix of custom hardware and smart software to help businesses get more Google reviews and reply to them quickly. This helps shops and services stay visible online and build trust with new customers.

Benefits

TapTap offers several key advantages for businesses that rely on customer feedback.

• More Revenue: Studies show that businesses that reply to every review earn about 18% more money. Also, getting just one extra star in a rating can increase revenue by 5% to 9%.
• High Response Rates: Most customers expect a reply to their review, but only 5% of businesses currently provide one. TapTap ensures that every review gets a response, which keeps customers happy.
• Consistent Brand Voice: The system uses artificial intelligence to learn how a business speaks. For example, a tattoo shop will sound different from a dental office. This makes the replies feel human and authentic.
• Time Efficiency: The system checks for new reviews automatically every few hours. This allows owners to see negative feedback early and fix issues without having to check their inbox constantly.

Use Cases

TapTap is designed for any local business where a Google review can affect bookings or reputation. It works well in many industries including restaurants, cafes, hair and beauty salons, medical and dental offices, home service contractors, hotels, retail shops, auto repair shops, and fitness studios.

The process is very simple. A custom acrylic plaque with the business logo is placed on the counter. When a customer taps their phone against it, the Google review page opens in about two seconds. The customer does not need to download an app or scan a QR code. When a new review comes in, the system creates a draft reply based on the business tone. The owner can approve it with one tap, edit it, or let the system post it automatically.

Pricing

TapTap offers flexible pricing plans with no contracts and the option to cancel anytime.

• Standard Plan: This plan includes one custom NFC sign, support for multiple locations under one account, on-brand AI replies, and an analytics dashboard. Owners can choose to approve replies first or let the system post them automatically. Extra NFC cards are available at cost.
• Enterprise Plan: This plan is for franchises, chains, or businesses with five or more locations. It features custom NFC designs, a dedicated account manager, custom onboarding, team training, white-label options, priority support, and special volume pricing.

Vibes

TapTap is currently onboarding a select group of local businesses. Interested parties can request a quote, which is usually provided within 24 hours. The founders, Joshua Kemp and Alec Zurhaev, started the company after noticing that small businesses often lose ground to larger competitors because they lack online reviews. Their goal is to help these businesses bridge that gap and improve their visibility.

Additional Information

The founders of TapTap are Joshua Kemp, a biology student, and Alec Zurhaev, a sophomore at NYU. They created the tool after traveling and studying abroad, where they saw how small businesses struggle with online presence. The setup process is fast, with most businesses running the system in under a week. Connecting the Google account and placing the sign takes about two minutes. The company follows Google policies and does not engage in review gating, which means they ask all customers for reviews fairly without filtering who gets asked.