Surfaced: AI Visibility Dashboard & Competitive Intelligence

Research Context and Background

Surfaced is a new digital tool designed to help businesses understand how people talk about them using artificial intelligence. In today's world, millions of users ask AI chatbots like ChatGPT or Google to recommend products. Surfaced solves a major problem for brands: they often do not know if their company is being mentioned correctly or if competitors are getting the recommendations instead. The tool acts as a monitor that checks major AI systems daily to see where a brand stands in these automated conversations.

Benefits

Surfaced offers several key advantages for companies trying to manage their online reputation in the age of AI.

• Real-Time Monitoring:The platform scans hundreds of major AI systems every day without needing complex code or API keys. It checks if users are mentioning your brand, citing your products, or recommending you over others.
• The AEO Score:Surfaced uses a unique metric called the AEO Score. This number ranges from 0 to 100 and measures your brand's visibility, accuracy, and sentiment compared to competitors. It is updated weekly to show how well your information is performing.
• Competitor Intelligence:The dashboard highlights exactly where competitors are winning. It alerts you if a rival is getting recommended four times more often than you or if AI models have outdated information about your product.
• Actionable Content Plans:Instead of just showing data, Surfaced creates ready-to-use content blueprints. It suggests specific articles, FAQs, and structured data that you can publish to fix gaps and improve your ranking in AI answers.
• Easy Reporting:Marketing teams can share weekly executive reports with leadership. The system also sends email alerts when important changes happen, making it easy to act quickly on new information.

Use Cases

Surfaced is useful for a wide range of businesses that want to stay ahead in the digital marketplace.

• Marketing Teams:Companies can use the tool to ensure their marketing spend reaches audiences that trust AI. By fixing visibility gaps, they can stop wasting money on people who do not know their brand exists.
• Product Managers:Leaders can use the AEO Score to check if their product descriptions are accurate and up to date. If the AI says their product is outdated, they can update their website immediately.
• Agencies:Marketing agencies can use the Agency plan to manage multiple clients. They can track 25 different brands and provide white-label reports to their clients to show how they are improving their AI presence.
• Competitive Analysis:Businesses can compare their performance against top rivals. The tool identifies specific questions where competitors are answering better so the brand can create content to take those spots.

Pricing

Surfaced offers a 14-day free trial with no credit card required to start. The data remains available for 30 days after you cancel.

• Starter Plan:Costs $29 per month. This plan allows you to monitor 3 brands, run 10 queries per brand, and access 8 AI models. It includes weekly auto-scans and competitor tracking.
• Pro Plan:Costs $149 per month and is the most popular option. It supports 10 brands, 15 queries per brand, and all 13 AI models. Features include content blueprints, executive reports, email alerts, and 3 team seats.
• Agency Plan:Costs $399 per month. This plan covers 25 brands, 20 queries per brand, and all 13 AI models. It adds API access, webhook integrations, white-label reports, and 5 team seats.

Vibes

Surfaced has gained significant trust within the industry. The platform is currently used by over 200 brands and agencies around the world. Users appreciate that it is purpose-built for AI visibility rather than just being an add-on to other tools like SEMrush. Many find the AEO Score helpful because it provides a single number to track progress against competitors. The ability to get specific content ideas that directly address AI questions is a major positive feedback point for marketing professionals.

Additional Information

Surfaced was founded to address the lack of visibility brands have in the AI ecosystem. The team focuses on brand narratives and prompts instead of traditional search engine keywords. The platform monitors a wide variety of AI systems including ChatGPT, Claude, Gemini, Perplexity, Grok, Meta AI, and DeepSeek. Unlike some competitors that charge high monthly fees, Surfaced has a lower entry price point starting at $29 per month. The company is dedicated to helping businesses understand and improve their standing in automated buyer decisions.