State of Email 2025

State of Email 2025

Email marketing is still very important for businesses. The State of Email 2025 report brings together key findings from different sources. It gives a clear view of the email marketing scene in 2025.

Key Features

The report talks about email marketing goals, making sure emails reach people, design, plans, writing, AMP emails, and using AI. It includes ideas from Mailmodo, Litmus, Validity, StartupBonsai, and Beehiiv.

Email marketing, organic search, and organic social media were the best channels in 2024.

The main goal for most marketers in 2025 is to get more leads through email marketing.

Many marketers did not prepare their domains well, which affected how many emails reached people.

AI and template creators are becoming more popular. There is a shift towards mixed layouts and making emails look good in dark mode.

AMP emails are getting more popular. Many marketers see twice as many conversions with these emails.

AI is being used more for writing content, creating subject lines, and automation.

Benefits

Welcome emails have the highest open rates at 82 percent.

Click through rates are around 2.65 percent, with 45 percent of emails seen as spam.

Making campaigns personal and splitting them into groups leads to better engagement and more conversions.

Seeing all email marketing numbers is important for making campaigns better.

Email marketing gives back 42 times what you put in, making it very effective.

Making emails personal and splitting them into groups drives engagement and conversions.

Use Cases

Email newsletters are still very important for businesses, with more emails being sent.

Newsletters help build strong connections with readers and create a safe space for personal or business brands.

Make emails fit each person''s likes and actions to boost open rates and engagement.

Create special experiences for small groups based on their actions to drive engagement.

Add polls, quizzes, and live updating content to boost engagement and gather useful data.

Use AMP emails to make things easy and improve conversion rates.

Use AI to split your audience precisely and create campaigns based on detailed data analysis.

Use AI to save time and be more productive.

Make sure emails look good on mobile devices to improve user engagement and click through rates.

Make emails look good in dark mode to ensure they are easy to read.

Email marketing in 2025 is changing with a focus on making things personal, interactive, and using AI. Marketers need to adapt to changing behaviors and new technology to stay relevant. By using these insights and expert advice, email marketers can create strong campaigns that drive engagement and conversions.