SMYNK

SMYK is a beloved brand in Poland that offers a wide range of products for children up to the age of 14. A Kantar survey in 2023 shows that 92% of people recognize SMYK. The brand has about 250 stores in Poland, an online store at smyk.com, and over 40 stores in Romania and Ukraine. You can also find SMYK''s own-brand products, like Cool Club and Smiki, in over 160 stores and over 20 online stores of trading partners across 20 countries in Europe and Asia.

Key Features

SMYK offers a variety of clothing, footwear, toys, baby accessories, school stationery, books, and multimedia for children. The brand is known for its exclusive own-label products.

COOL CLUB is a fashion brand that offers unique clothing, footwear, and accessories designed by a team of Polish designers. The collections are made from natural fabrics, ensuring quality, fashion, and comfort. COOL CLUB caters to various needs, from casual wear to special occasion outfits, and includes over 3000 options each season.

SMIKI focuses on providing safe, high-quality toys and accessories for babies and children. SMIKI''s mission is to educate children through play and support their development. The product range includes educational toys, plush animals, dolls, vehicles, bricks, musical toys, experiment kits, and various accessories.

Besides its own brands, SMYK stores carry a wide range of products from renowned third-party brands like LEGO, Hasbro, and Mattel.

Benefits

SMYK provides an integrated omnichannel shopping experience. This means customers can purchase products through e-commerce, a mobile application, and physical stores. The brand also offers a "click & collect" service, providing convenient, free delivery to SMYK Group stores.

Use Cases

SMYK''s strength lies in its ability to offer a diverse range of products for children under one roof, making it a one-stop shop for parents. The brand''s commitment to quality, innovation, and customer satisfaction has solidified its position as a market leader in the children''s retail sector.

Funding

In 2016, the SMYK Group was acquired by Bridgepoint.

Cost/Price

The cost or price of the products is not mentioned in the article.