Shopable

Shopable is a platform that turns everyday digital experiences into easy shopping opportunities. It lets people buy things right from social media posts, images, videos, or ads without leaving the platform they are on. This makes buying things easier and gives digital brands and retailers more chances to connect with shoppers.

Benefits

Shopable has several big pluses. It helps brands build a strong social presence, inspire quick buys, and increase brand loyalty. By making it easier for people to find and buy products, Shopable boosts sales and collects useful shopper data. It also makes shopping social, letting people share content with friends for advice, just like shopping in person.

Use Cases

Shopable can be used in many ways to make shopping better. Brands can create shoppable social posts on places like Instagram and TikTok, shoppable videos to show off products, and shoppable user-generated content to see products in real life. Shoppable articles and ads put buying options right in the content, making it easier for people to buy. Shopable can also be added to email marketing, product galleries, and even blog posts for a smooth shopping experience.

Vibes

Brands that have used shoppable content have seen big benefits. For example, Starbucks'' shoppable Instagram carousel ad and Gymshark''s shoppable stories have increased user engagement and driven sales. These examples show how brands can use shoppable media to connect with customers and boost sales.

Additional Information

Shopable is powered by Redis Stack and uses small services based on NodeJS and Angular. It lets sellers sign up, add items to their inventory, and fill orders. Customers can visit the seller''s store, buy items, and get updates about their orders. The platform also supports quick store creation, letting users describe their vision and have an AI build the basics in minutes. This makes it easy for businesses to start and grow their stores.