Roast My Web: The Ultimate AI-Powered Website Audit Tool

Overview

Roast My Web is a specialized AI tool designed to deliver brutally honest, professional website audits in approximately two minutes. Built for founders, freelancers, agencies, and indie hackers, the tool analyzes a website's design, copy, user experience, conversion potential, and on-page SEO to provide actionable, prioritized fixes. Unlike generic feedback, Roast My Web offers evidence-backed insights with screenshots and specific wording suggestions, allowing users to improve their site's performance without needing a dedicated design team.

Benefits

The AI engine evaluates websites across seven critical dimensions to provide a comprehensive health check. These areas include design and visual appeal, copy and messaging, user experience and navigation, trust and credibility, mobile experience, conversion potential, and SEO and performance. The tool generates a score for each category and an overall site health score. Users receive a ranked list of issues based on impact and difficulty to fix. Each finding includes evidence, such as quotes from the page or marked spots on screenshots. Key features include a manual report editor for tailoring findings, custom branding to create polished PDF reports in under 60 seconds, and a thinking mode for deeper AI reasoning on critical pages. The tool also supports batch auditing of up to 100 sites and provides plain language findings with suggested wording that users can copy and paste directly.

Use Cases

Roast My Web is ideal for several scenarios. It helps with launch checks by identifying problems before sending traffic to a new site to prevent lost sign-ups. It diagnoses sales stalls by pinpointing specific layout or copy issues that cause low conversions despite high traffic. Freelancers and agencies can use the audit to brief designers or prove the value of their services with data-driven evidence. It also supports competitor analysis by allowing users to compare their own site against competitors to spot ranking gaps and improvement opportunities.

Pricing

Roast My Web operates on a no subscription model, offering one-time packs based on volume. The Freelancer Plan costs $12 and includes 6 page reviews or 2 deep thinking mode reviews, detailed on-page SEO reports, and downloadable branded PDFs. The Studio Plan costs $50 and includes 24 page reviews or 8 deep think reviews plus basic customer support. The Agency Plan costs $299 and includes 1,200 page reviews or 400 deep think reviews, category analysis, and basic support. Pricing is approximately $0.30 to $0.75 per roast depending on the plan. A 30-day money-back guarantee is available for all purchases.

Vibes

Users frequently praise the tool for its speed, detail, and ability to catch bugs or missing elements that are essential to page functionality. Reviews highlight the value of the fine-tuning done on reports, noting that the tool helps bootstrapping founders and agencies save hours of manual review time while unlocking potential revenue through targeted fixes.

Additional Information

The tool may fail on websites protected by captchas, anti-bot measures, or login walls. While the AI analyzes actual screenshots and content, no AI is perfect. Feedback reflects genuine issues but should be verified by human experts for critical decisions.