Reforged Labs

Reforged Labs is a cool company changing how mobile games are marketed with clever AI technology. They got 3.9 million dollars in funding from big names like DCM, Y Combinator, Goodwater Capital, and experts from companies like King and Sky Mavis. This money will help boost their AI tools and reach more game studios.

Marketing mobile games can be tough. Studios often spend over half their budget on it, making marketing more expensive than making the game itself. Traditional marketing involves creating lots of ads, checking how they do, and making changes based on limited information. Reforged Labs makes this easier.

Reforged Labs'' platform uses AI to automate the whole marketing process for mobile games. Studios can upload game images and footage, type in some text, and quickly make ad creatives. This used to take days or weeks, but now it takes just minutes. The platform uses smart models and computer vision to create great ads.

Some cool features of Reforged Labs'' AI platform include automatic video editing, which puts together gameplay, assets, and AI elements like avatars and animations. It also creates avatars with real-looking faces and dynamic backgrounds, making ads feel like real user content. The platform offers animations that match each game''s style and genre, along with sound effects, music, and natural-sounding voiceovers in over 30 languages.

For game studios, the benefits are clear. The platform speeds up ad creation by five times, reduces feedback loops between designers and marketers, and improves ad performance. It learns from ad metrics to make creative changes that boost click-through rates and return on ad spend. Reforged Labs has already tested their platform with a dozen partners, from small studios to big companies, with good results. They plan to use their new funding to make their AI models even better and expand their services.

Industry experts love Reforged Labs'' approach. Sebastian Knutsson, founder of King and the mind behind Candy Crush, noted that their technology will help game studios of all sizes achieve better ad performance. Based in San Francisco, Reforged Labs is led by experts in AI, adtech, and gaming. Their mission is to make advertising and marketing easier and more efficient for game studios.

Users love Reforged Labs for making ad creation faster and more efficient. The consistent positive results have encouraged the company to bring this technology to even more game studios.