Raveneo

Raveneo is a cutting-edge marketing analytics platform designed to bring transparency to digital marketing. Based in Prague, Czech Republic, and founded in 2024, Raveneo helps brands and agencies gain deep insights into their digital marketing efforts. The platform uses advanced AI to provide real-time data, enabling smarter, data-driven decisions.

Benefits

Raveneo offers several key advantages for brands and agencies:

• Influencer Analytics: Raveneo's Influencer Analytics module reveals brand exposure across influencer content, including undeclared partnerships and hidden collaborations on platforms like Instagram, YouTube, and TikTok. This helps brands understand the full impact of their influencer relationships.
• Real-Time Insights: The platform provides real-time reporting, allowing brands to monitor their marketing performance as it happens.
• AI-Powered Technology: Raveneo uses AI to detect brand mentions in videos, photos, and text, assigning an "index of prominence" to measure the true impact of brand placements.
• Transparency: Raveneo aims to bring complete transparency to marketing analytics, helping brands see and measure digital success more accurately.

Use Cases

Raveneo is useful for a variety of marketing needs:

• Influencer Marketing: Brands can track influencer partnerships, ensuring alignment with brand values and detecting any potentially damaging behavior.
• Campaign Effectiveness: The platform helps brands measure the effectiveness of their marketing campaigns in real-time.
• Audience Reach: Raveneo provides insights into true audience reach and engagement, helping brands understand their impact better.
• Competitive Intelligence: The platform offers competitive marketing intelligence, allowing brands to stay ahead of their competitors.

Additional Information

Raveneo is currently unfunded and has not raised any funding rounds yet. The company is engaged in various projects related to media research, transparency in digital media, and social media platforms. Raveneo plans to enhance its software and offer it to non-profits, researchers, and journalists to study the impact of social media.

Raveneo is ranked 77th among 100 active competitors in the marketing analytics space, with top competitors including DoubleVerify, Integral Ad Science, and ClearTrust.