Nivy

What is Nivy?

Nivy is a shopping center in Bratislava, Slovakia, that goes beyond just being a place to shop. It is a community hub focused on nature and offers a variety of amenities like a local produce market, a green rooftop with a community garden, a running track, picnic areas, kids' playgrounds, and workout zones. Nivy opened in the fall of 2021 and has quickly become a popular destination for both shopping and community activities.

Benefits

Nivy stands out because of its innovative approach to digitalization and community building. The shopping center uses a thorough omnichannel strategy to connect with its customers. This means it gathers data and insights from various sources to create a more personalized and engaging experience. For example, insights from the consumer app can be used to create better-targeted social media ads.

The consumer app, Ahoj Nivy!, is a key part of Nivy's success. It features content produced by the shopping center itself, ensuring that the app promotes the loyalty program and maintains a unified visual identity. This approach allows Nivy to have better control over the app's content and ensures that the posts are highly relevant to customers.

The loyalty program is at the core of the Ahoj Nivy! app. It is tier-based, meaning customers earn points for visiting the shopping center and completing specific actions. As customers accumulate points, they can level up, unlocking new rewards. This gamification strategy encourages customers to visit more often and explore different parts of the shopping center, ultimately increasing footfall and customer loyalty.

Use Cases

Nivy's consumer app is designed to enhance the shopping experience and foster a sense of community. Customers can use the app to earn points and unlock rewards, making their visits more rewarding. The app also provides a platform for Nivy to share updates, promotions, and community events, keeping customers engaged and informed.

Vibes

Since its launch in the fall of 2021, the Ahoj Nivy! app has achieved impressive results. In October, the app had nearly 30,000 monthly active users and 25,000 downloads. This high retention rate indicates that customers found the app valuable and integrated it into their shopping experience. The success of the app and the loyalty program has helped Nivy achieve 35,000 loyalty members in just 4 weeks.

Additional Information

Nivy's innovative approach to digitalization and community building has set it apart from other shopping centers. By thinking creatively and focusing on the customer experience, Nivy has achieved what many shopping centers strive for: a digital presence that enhances the brick-and-mortar experience and fosters a sense of community among customers.