MIVI AI Buds

MIVI AI Buds: Redefining Hearables with Human-Like Conversational AI

Mivi, an Indian audio brand, has launched the Mivi AI Buds, a revolutionary product that blends immersive audio with an emotionally intelligent AI platform. Designed and engineered entirely in India, the AI Buds offer a screen-free, natural conversational experience, redefining how users interact with technology.

Benefits

The Mivi AI Buds stand out with their unique AI capabilities. Unlike traditional AI platforms, Mivi AI is crafted to feel more like a human companion. Built on a foundation of memory, context-awareness, and personalized interaction, Mivi AI evolves with every conversation. The assistant retains context, remembers user preferences, and delivers tailored, emotionally intelligent responses, creating a bond that goes beyond utility.

The AI supports eight Indian languages—Hindi, Tamil, Telugu, Bengali, Marathi, Kannada, Malayalam, and Gujarati—without the need for language switching in the settings. The AI is trained on thousands of Indian voices and accents to ensure precise recognition and response.

Use Cases

Mivi AI is powered by a host of Avatars—domain-specific experts that cater to various user needs:

Guru Avatar: Answers questions on diverse topics in a simplified manner.

Interviewer Avatar: Conducts mock interviews and offers feedback.

Chef Avatar: Guides users step-by-step through cooking recipes.

Wellness Coach Avatar: Offers conversational support for emotional well-being.

News Reporter Avatar: Delivers real-time news updates tailored to user interests.

Pricing

The Mivi AI Buds will be available for purchase starting July 4, 2025, priced at ₹6,999. They will be available exclusively on Flipkart and Mivi’s official website. The earbuds come in Black, Bronze, Champagne, and Silver color options.

Hardware and Audio Specifications

The Mivi AI Buds feature an hourglass-inspired design, contoured to follow the natural shape of the ear for improved comfort during extended use. On the audio front, the earbuds are equipped with high-resolution audio support and LDAC for delivering lossless sound quality. The inclusion of a 3D soundstage and spatial audio aims to create an immersive listening environment, enhancing both music and voice-based content.

For calls and environmental noise reduction, the device integrates quad-microphone active noise cancellation (ANC), allowing for clearer conversations in noisy surroundings. Powering all of this is a battery setup that offers up to 40 hours of usage, optimized by custom firmware that balances real-time AI processing with energy efficiency.

The earbuds also feature a 13mm driver, a quad microphone setup, and are claimed to offer up to 40 hours of total playtime, with the case. They support Bluetooth 5.4 and LDAC codec, along with active noise cancellation. The earbuds come with an IPX4 rating for water ingress, dual connectivity, and a gaming mode.

Mivi AI App

The Mivi AI App, available exclusively on the Google Play Store, enables first-time pairing, sound customization, and interaction management, bringing users closer to their personalized AI assistant.

Market Positioning and Competitive Edge

Mivi positions the AI Buds as a smarter alternative to traditional earbuds, aiming to lead in conversational intelligence. The AI Buds offer contextual memory, offline responsiveness, and natural language understanding, setting them apart from competitors like AirPods Pro 2, Galaxy Buds 2 Pro, and Nothing Ear (2).

Conclusion

The Mivi AI Buds represent a bold and innovative step forward in wearable technology. By blending artificial intelligence with audio engineering, Mivi is not just playing catch-up with global brands but is trying to leapfrog them in specific areas that cater to the Indian market. Whether this bold experiment succeeds commercially will depend on how well the assistant performs in real-life scenarios, but one thing is certain: Mivi has changed the game.