MeetKat

Meerkat was an early mobile app that let people share live videos right from their phones. It became very popular in February 2015 and gained a lot of attention at the South by Southwest Interactive Festival in March 2015. Life On Air, Inc., led by Ben Rubin, created this app. It allowed users to connect their Facebook and Twitter accounts to stream videos directly to their followers.

Key Features

Meerkat was loved for its simplicity and how well it worked with social media. Users could sign up with their Twitter accounts and instantly connect with all their followers on Meerkat. The app showed live streams on its home page, and starting a broadcast was as easy as tapping a button. All Twitter contacts would be notified and could join the stream through a link. Viewers could like and comment in real-time, making it very interactive.

Benefits

Meerkat''s honest and participatory nature built a strong community. Many users made lasting friendships and even started careers because of their experiences with the app. The platform''s openness and focus on community were highly valued by its users.

Use Cases

Meerkat was used for many things, from casual live streaming to more professional broadcasts. Users could share moments with friends, host live Q&A sessions, or start creative projects. The app''s interactive features made it great for both personal and professional use.

Cost/Price

The cost of the product is not mentioned.

Funding

Life On Air, Inc. raised a lot of money, including 12 million dollars in March 2015.

Reviews/Testimonials

Meerkat''s users loved the app''s honesty and the strong community it built. Many made lasting friendships and even started careers through their experiences with Meerkat. The app''s openness and community focus were highly valued, even though it eventually shut down.