Luma Ray3

Luma Ray3: The World's First Reasoning Video Model

Luma Ray3 is a groundbreaking video model developed by Luma AI, designed to act as a creative partner for filmmakers, advertisers, and game developers. Available on the Dream Machine platform, Ray3 helps users transform ideas into high-quality cinematic videos quickly and efficiently, meeting professional production standards.

Benefits

Multimodal Reasoning System

Ray3 stands out with its ability to reason in visuals and concepts, allowing it to evaluate and refine its outputs in real-time. This feature ensures that videos have consistent characters, natural scenes, and accurate physics, making the creative process more precise and efficient.

Native HDR Generation

Ray3 is the first model to produce video in true 10-, 12-, and 16-bit High Dynamic Range (HDR) ACES2065-1 EXR format. This provides deep color and exposure controls, making the output ready for professional production pipelines. Creators can also convert regular SDR videos into generative HDR for richer color and more editing flexibility.

Draft Mode for Iteration

With Draft Mode, Ray3 can produce test videos up to 10 times faster than usual. This allows artists to generate a wide range of options quickly, then choose the best ones to master into high-resolution, full-quality outputs. Draft Mode ensures that the creative vision is preserved when moving to the final render.

Native 1080p Generations

Ray3's architecture produces crisp, detailed 1080p video natively. For projects needing even more polish, Ray3 includes a neural upscaler that cleanly upscales the output to 4K without introducing blur or motion artifacts, making AI-generated video suitable for broadcast and studio production.

Powerful Controls

Ray3 enhances familiar tools like Image-to-Video, Keyframes, Extend, and Loop, making them smarter and more precise. This opens up new styles and workflows for a wide range of creative projects.

Use Cases

Filmmaking

Ray3 helps filmmakers create high-quality cinematic videos with deep color and exposure controls, making it suitable for professional production pipelines.

Advertising

Advertisers can use Ray3 to produce videos with rich color and flexibility, allowing for more creative and impactful advertisements.

Game Development

Game developers can leverage Ray3's precise controls and native 1080p generation to create detailed and immersive game content.

Strategic Partnerships

Adobe Partnership

Adobe and Luma AI are partnering to bring Ray3 directly into the Adobe Firefly app. Adobe is offering unlimited Ray3 generations for the first 14 days to customers on a paid Firefly or Creative Cloud Pro plan.

Dentsu Digital Collaboration

Dentsu Digital is collaborating with Luma AI to bring Ray3-powered, AI-accelerated advertising to Japan, integrating Ray3 into its production pipelines for global and domestic brands.

HUMAIN Create in the MENA Region

HUMAIN Create is bringing Ray3 to creators and enterprises in the MENA region, delivering AI content generation grounded in Middle Eastern and Islamic culture, values, history, and heritage.

Creative Leaders Adoption

Creative leaders like Monks, Galeria, and Strawberry Frog are adopting Ray3, reflecting market confidence in the model and its immediate impact across industries where creativity meets scale.

About Luma AI

Luma AI is building a multimodal general intelligence that can generate, understand, and operate in the physical world. Its flagship platform, Dream Machine, enables creatives everywhere to generate professional-grade video and images, and now powers creation for over 30 million users. Luma AI's models are utilized by top entertainment studios, ad agencies, and technology leaders, including Adobe and AWS.