Modus: The All-in-One Growth Engine for Small and Medium Businesses

Research Context and Background

Modus is a software platform designed to help small and medium businesses manage their entire sales process in one place. Many businesses today use separate tools for running ads, chatting with customers, and tracking sales deals. This often leads to confusion about which ads are actually bringing in money and causes potential customers to be lost in the gaps between tools. Modus solves this by connecting advertising, conversations, and sales data into a single record. It tracks a customer from the very first click on an ad all the way to the final purchase. This unified approach helps businesses understand exactly how much they spend to get a customer and ensures no lead is missed.

Benefits

Modus offers several key advantages for businesses looking to grow their sales:

• Clearer Spending:Instead of guessing which ads work, Modus shows the real cost to get a paying customer. It links ad spend directly to revenue.
• Better Lead Quality:An AI agent chats with potential buyers instantly to understand their budget and needs. This scores every lead so sales teams only talk to people who are ready to buy.
• No Lost Customers:The platform automatically follows up with buyers who stop replying. It sends timely reminders to bring them back to the conversation.
• Less Reliance on Agencies:Business owners get real-time data and control over their campaigns instead of waiting for monthly reports from external agencies.
• Safety First:The system can read ad data but cannot change or pause ads unless the owner explicitly allows it. This prevents accidental mistakes.

Use Cases

Modus is built for businesses that run online ads and need to manage customer conversations efficiently. Here is how it is used in real situations:

• Real Estate Agencies:Agents can upload details about properties and pricing. The AI answers questions about specific homes, qualifies buyers based on their budget, and schedules viewings without human intervention.
• Retail Stores:Shops can connect their WhatsApp number to Modus. When a customer scans a QR code or clicks an ad, the AI provides product details, checks stock availability, and handles the sale.
• Service Providers:Companies offering services like home repairs or consulting can use the platform to explain their policies and rates. The AI filters out unqualified leads before a human specialist gets involved.
• E-commerce Brands:Businesses can integrate Modus into their website or app. The AI acts as a shopping assistant, guiding users through the catalog and handling the checkout process.

Pricing

Modus offers flexible pricing plans to suit different business needs. All prices are exclusive of GST.

• Pay as You Go:There is no monthly fee. You pay only for the leads you generate, with a cost of five credits per new lead. This plan includes a 7-day free trial with 100 free credits. It is best for businesses testing the platform or those with fluctuating lead volumes.
• Pro Plan:This costs 4,999 rupees per month. It allows businesses to run campaigns, qualify leads on WhatsApp, and track everything in one CRM. It is ideal for businesses spending up to 50,000 rupees per month on ads. An online store add-on is available for 599 rupees per month.
• Business Plan:This costs 14,999 rupees per month. It includes unlimited campaigns, revenue attribution, custom sales pipelines, and CRM integrations. This plan is for businesses spending more than 50,000 rupees per month on ads. The online store add-on is also available for 599 rupees per month.
• Custom Plan:Businesses with multiple numbers, brands, or locations can request custom pricing for volume needs.

There is a setup fee of 5,000 rupees, though it is currently free for a limited time. If a business is not happy with the service, unused days are refunded within seven business days.

Vibes

While specific customer testimonials are not detailed in the available information, the platform is designed with user feedback in mind. The system provides actionable verdicts on ad performance, telling users exactly when to pause a campaign, shift budget to a better performer, or wait for more data. This feature helps businesses make confident decisions without needing to guess. The focus on data security and per-business isolation suggests a strong commitment to protecting client information. The platform aims to reduce the frustration of disconnected tools by providing a clear, single source of truth for growth.

Additional Information

Modus is built to support businesses that cannot afford to lose a single enquiry. It works by connecting a business's phone number and ad accounts to create a seamless flow from ad click to sale. The setup process is simple and requires only three steps: connecting the phone number, uploading knowledge like price lists and FAQs, and linking ad accounts. The AI agent uses only the facts provided by the business to answer questions, ensuring accuracy and trust. This makes it a powerful tool for both high-value considered purchases and high-volume time-sensitive sales.