Impact news

Impact is a new integrated marketing technology platform designed to help brands grow, simplify their marketing and media strategies, and optimize their marketing spend. It combines three core products into one unified platform called 'stack harmony.' These products are Forensiq for fraud detection and prevention, Altitude for performance partnerships and marketing decisions, and Radius for partner management. This integration aims to help customers stop ad fraud, generate new performance partnerships, make confident marketing decisions, and grow their business globally. The platform is built on four key pillars: simplicity, transparency, confidence, and growth. Impact's goal is to make marketing easier and more effective, ultimately driving business growth for its customers.