What is Hintli

Hintli is an AI-powered buying guide built specifically for complex B2B software teams. Unlike traditional chatbots that simply wait for questions and reply with text, Hintli acts as an active guide that runs directly on a website. It answers visitor questions in natural language, qualifies leads, and drives conversions by performing actions like scrolling to relevant sections, highlighting key information, filling out forms, and booking demos. The platform aims to replicate the guidance a top salesperson would provide, ensuring visitors understand the product with confidence before making a purchase decision.

Benefits

Hintli offers several key advantages for businesses looking to improve their website performance and sales process.

• Active On-Page Guidance:The tool goes beyond static text by interacting with the website layout. When a visitor asks a question, Hintli provides clear and trustworthy answers based on the company's specific content. It automatically scrolls, highlights, or opens the exact sections of the website the visitor needs to see based on their query. It can even fill out forms on behalf of the visitor to streamline the booking process.
• Knowledge Grounding:The AI responses are not generic. They are built from the company's proprietary data sources, including website content, product documentation, ideal customer profile data, sales playbooks, and knowledge bases. This ensures that every answer reflects how the company's team would explain the product, maintaining brand consistency and accuracy.
• Lead Qualification and Demo Booking:Hintli manages the journey from a curious visitor to a qualified lead. It collects key information and answers buying objections in real-time. It helps visitors schedule demos directly on the site, handling the logistics of time selection and confirmation. Once a demo is booked, the lead information is delivered to the sales team.
• Intelligent Analytics and Insights:Hintli adds a new layer of intelligence to website analytics by focusing on intent rather than just behavior. It stores every visitor conversation, making it searchable for sales and marketing teams to provide context during follow-ups. It identifies the most frequently asked questions to reveal topics that influence purchasing decisions. The tool also flags areas where visitors expect answers but the website falls short, suggesting specific content improvements. It analyzes concerns and purchase intent to identify hot leads ready to buy.
• Continuous Learning and Memory:Every conversation teaches the guide what buyers ask, where they hesitate, and what content needs improvement. Returning visitors can resume where they left off. The guide remembers previous conversations and allows users to continue the buying journey naturally.

Use Cases

Hintli is designed for complex B2B SaaS teams that need to guide visitors through intricate product details and pricing structures.

• Answering Complex Product Questions:A visitor visits a SaaS pricing page and asks about specific plan changes. Hintli provides the specific details about the plan, such as security features or audit logs, and then scrolls the page to highlight the relevant text.
• Streamlining Demo Requests:Instead of leaving the site to find contact information, a visitor can ask Hintli to book a demo. The guide helps select a time slot and books the demo directly, then delivers the lead information to the sales team.
• Identifying Content Gaps:Marketing teams can use Hintli to find out what information visitors are looking for but cannot find on the site. For example, if many visitors ask about HIPAA compliance, the tool will flag this and suggest adding a dedicated compliance page.
• Supporting Sales Follow-ups:Sales teams can search through conversation history to understand exactly what a visitor asked and what concerns they had before booking a meeting. This allows for more personalized and effective follow-up communications.

Pricing

Hintli is currently in a pilot phase to gather case studies before a full public launch.

• Founding Partner Program:The company is onboarding 3 to 5 complex B2B SaaS teams as design partners. These partners receive full access to the platform, direct support from the founders, and early partner pricing in exchange for helping shape the product and providing a case study.
• Future Pricing:The company plans to offer a simple, flat per-site self-serve pricing model. This model will have no credit metering that punishes traffic and no annual lock-in. Custom white-label pricing is also planned for agencies.

Vibes

As Hintli is still in its pilot phase, there are no public reviews or testimonials available yet. The platform is currently focusing on gathering case studies from its founding partner program to validate its effectiveness before a wider release.

Additional Information

• Technical Implementation:Hintli requires only one script tag to install. It works on any site stack, including React, Next.js, WordPress, Webflow, and plain HTML. The embed is style-isolated and does not touch the host site's markup, ensuring fast setup and minimal performance impact.
• Security and Privacy:Visitor conversations are never used to train AI models. Customer data stays private. Each site is scoped to its own data, and the embed is CORS-gated. Analytics are row-level secured. A safe, deterministic playbook runs offline by default, and an API key is only required when full, grounded AI answers are needed.