Glaut

Glaut
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qualitative research, market research, customer insights, data analysis, conversational surveys, real-time analysis, employee engagement, diary studies, customer feedback, lead qualification

Glaut revolutionizes qualitative research by enabling businesses to conduct hundreds of customer interviews at the speed and cost of a survey. By transforming a discussion guide into a conversational survey, Glaut engages customers through human-like conversations, encouraging them to share more through audio responses. The platform analyzes responses in real-time, uncovering unique insights and recurring themes, and saves transcripts and audio recordings, calculating valuable statistics and percentages.

Glaut stands out with its ability to capture the nuances of customer thoughts and feelings through customizable, brand-matched surveys. The real-time analysis feature allows for faster decision-making, while comprehensive data collection provides a richer data set for analysis.