Crawlight: Transforming Invisible AI Traffic into Actionable Insights

Overview

In an era where AI assistants like ChatGPT, Claude, and Perplexity actively browse online stores, standard analytics tools often fail to distinguish these visits from human traffic, counting them as ordinary visitors. Crawlight is a Shopify app designed to solve this visibility gap. It classifies every storefront visit as either human or AI agent, providing store owners with deep insights into which agents are visiting, which products they view, and which orders they influence.

Benefits

Crawlight offers several key advantages for Shopify merchants. First, it accurately identifies when an AI agent visits your store by analyzing device and activity data. This allows you to separate AI traffic from human traffic in your analytics. Second, the app provides a comprehensive reporting dashboard that includes AI visit metrics, product analysis, and order attribution. You can see exactly which products AI agents view most often and which orders they help create. Third, Crawlight offers plain-language suggestions to help you optimize your store for AI agents. This makes it easier for them to navigate and understand your offerings. Finally, the app automatically generates an llms.txt file based on your product catalog. This file helps AI agents better index and understand your store's content. Users also receive a weekly email summary on Mondays detailing the week's AI agent activity, so you stay informed without needing to log in daily.

Use Cases

Crawlight is ideal for Shopify store owners who want to understand how AI tools interact with their business. It helps merchants track which AI assistants are browsing their site and which products those tools are interested in. Store owners can use the insights to adjust their product catalogs for better AI discovery. For example, if data shows that an AI agent frequently views a specific product but does not purchase it, the merchant can optimize the product page to encourage conversion. The app is also useful for businesses that want to adapt their marketing strategies to the evolving digital landscape where AI-driven web traffic is growing rapidly.

Pricing

Crawlight is available on a Growth plan for $19 per month. A 14-day free trial is available for new users. All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

Vibes

Crawlight was launched on July 17, 2026. The app is developed by a team based in Kajang, Kuala Lumpur, Malaysia. While specific customer reviews are not available in the provided information, the tool addresses a critical need for merchants dealing with increasing AI traffic. By turning invisible AI visits into clear, actionable insights, it empowers store owners to better understand their audience and optimize their operations.

Additional Information

To function effectively, Crawlight requires access to specific data points on your store. It needs permission to view customer data such as device and activity information including geolocation, IP address, browser, and operating system. The app also requires access to staff and contributor data like the store owner's name, email, phone number, and physical address. Additionally, Crawlight needs access to store data including all order history for the last 60 days.