Coach Talk

Coach Talk is a tool designed to help Strategic Account Management (SAM) teams improve their performance by providing a structured coaching environment within the Salesforce platform. It starts by establishing a baseline score for the team across key competencies, skills, and behaviors critical to SAM success. Using heat maps, Coach Talk tracks progress in these core areas, allowing SAM leaders to capture formal coaching agreements, subsequent coaching interactions, and the progress made by the SAM team as a result of the coaching. This tool is essential as effective coaching is what sets top-performing leaders apart and creates an empowered SAM team. It helps SAMs think critically about their approach to accounts and opportunities, learn from their leaders in a structured environment, and identify their own performance issues to own their personal development. One of the key benefits of Coach Talk is its ability to prove the value of the SAM program by graphically demonstrating the impact of coaching on actual sales results where SAMs were involved. By working within Salesforce, leaders can tie their coaching directly to the SAM's performance and identify the key competencies, behaviors, and skills that drive competitive advantage. Developed in collaboration with clients, Coach Talk bridges the gap between classroom training and field application. It enables leaders to coach SAMs in a focused, high-value way, resulting in greater performance. The tool emphasizes that the real development of competencies, skills, and habits happens in the interaction between SAMs and their leaders, making Coach Talk an invaluable asset for driving SAM team success.