Basemark

Basemark is at the forefront of revolutionizing the automotive experience through advanced Augmented Reality (AR) technology. Their flagship product, Rocksolid AR, provides real-time contextual information such as collision warnings and navigation instructions directly onto the real world through in-vehicle displays and AR-HUDs (Head-Up Displays). This technology enhances driver interaction by anchoring AR overlays to real-world objects, recognizing safety-critical information, and providing a lag-free experience. Additionally, Basemark offers a suite of professional services and a SOC testing suite named BATS, catering to the comprehensive needs of automotive OEMs and suppliers.

Rocksolid AR and its associated tools allow developers to create engaging AR experiences that remain anchored to the real world, enhancing driver safety and comfort. The technology avoids occlusion of critical road information and ensures compatibility with various in-vehicle screens. Basemark's solutions cater to a broad spectrum of users within the automotive industry, including Automotive OEMs, software developers, and suppliers.