banuba

Banuba is a trailblazer in augmented reality (AR) technology, empowering developers and brands to create immersive digital experiences. Founded in 2016, the company has over nine years of expertise in face tracking, virtual backgrounds, and AI-driven video editing. With a team of more than 100 employees and a client base exceeding 120 globally, Banuba’s solutions are trusted by major names like Océane, Chingari, and Videoshop. Their product suite—Face AR SDK, AI Video Editing SDK, and TINT Virtual Try-On Platform—offers powerful tools for eCommerce, social media, video conferencing, and more. Optimized for quick integration and broad device compatibility, Banuba helps businesses boost engagement, increase sales, and reduce development time.

Highlights

1. Industry Leader: Over nine years of experience in AR, specializing in face tracking and virtual backgrounds.
2. Comprehensive Tools: Includes Face AR SDK, AI Video Editing SDK, and TINT Virtual Try-On Platform.
3. Trusted by 120+ Clients: Used by brands like Océane, Looké, and Bermuda for impactful results.
4. Fast Integration: SDKs can be integrated in as little as 8 minutes, saving development time.
5. Device Compatibility: Works seamlessly on both low- and high-end devices for broad accessibility.
6. Proven Impact: Virtual try-on features can triple online sales, as seen with clients like Océane.

Key Features

Banuba’s products are designed to deliver cutting-edge AR and video editing capabilities. Here’s what each offers:

1. Face AR SDK:
2. Face detection and tracking for precise AR overlays.
3. Hand tracking and gesture recognition for interactive experiences.
4. AR SDK for Unity and face filter SDK for iOS/Android platforms.
5. Virtual backgrounds and color filters for enhanced visuals.
6. AI Video Editing SDK:
7. Core editing tools like trimming, merging, and draft saving.
8. Picture-in-picture (“Duet”) for creative video formats.
9. AR and video effects tailored for social media content.
10. Compatible with React Native and Flutter for easy development.
11. Quick integration to streamline app creation.
12. TINT Virtual Try-On Platform:
13. Realistic virtual products for beauty and fashion try-ons.
14. Personalized recommendations based on user appearance.
15. AI-driven seasonal color analysis for tailored suggestions.
16. New collection digitization in under 48 hours.

Benefits

Banuba’s solutions provide clear advantages for developers and businesses:

1. Increased Sales: Virtual try-on features can triple eCommerce sales by improving purchase confidence.
2. Lower Returns: Better product visualization reduces return rates.
3. Higher Engagement: AR filters and video editing tools keep users interacting longer.
4. Time-Saving: Fast integration (as little as 8 minutes) speeds up development.
5. Broad Reach: Optimized for low- and high-end devices, ensuring accessibility for all users.
6. Cost-Effective: Reduces the need for extensive in-house AR development.

Use Cases

Banuba’s technology powers a wide range of applications across industries:

1. eCommerce:
2. Océane: Boosted add-to-cart rate from 3% to 32% using virtual try-on.
3. Looké: Enabled virtual try-on for beauty products, achieving over 55,000 app installs.
4. Video Conferencing:
5. GreenBee: Added virtual backgrounds and face touch-up in 3,000 Japanese shops, reaching 500,000+ devices.
6. Video Chat:
7. Bermuda: Supports 15 million monthly feature launches, with 20 million installs and 4 billion matches.
8. Video Editing:
9. Videoshop: Gained over 20 million downloads, rated 4.6/5 on PlayMarket and 4.9/5 on AppStore.
10. Social Media:
11. Chingari: Achieved 550,000 downloads in 10 days with Indianized AR filters, totaling 2.5 million.
12. Gaming and Entertainment:
13. Clash of Streamers: Reached 4 million installs with 100,000 monthly active players.

Vibes

Banuba feels like a spark of creativity in the digital world. Its tools turn ordinary apps into engaging, interactive experiences, whether through playful face filters or realistic virtual try-ons. For developers, Banuba’s SDKs are a dream—powerful, easy to integrate, and packed with features that don’t require advanced technical skills. For brands, it’s a way to connect with customers on a personal level, making shopping or content creation fun and memorable. The overall vibe is innovative yet approachable, blending cutting-edge technology with practical, real-world impact.

About Banuba

Founded in 2016, Banuba is an AI lab focused on augmented reality, with offices in Hong Kong and a development subsidiary in Belarus. Their team of over 100 employees, including 30+ AI/AR engineers, is dedicated to building the most immersive AR platform. Banuba’s expertise in computer vision and machine learning powers their Face AR SDK, AI Video Editing SDK, and TINT Virtual Try-On Platform. Recognized as an industry leader, Banuba has raised $12 million in funding and is trusted by global brands and developers.

Why Choose Banuba?

Banuba stands out for its ability to deliver immersive AR experiences with minimal effort. Its quick integration, broad device compatibility, and proven results—like tripling eCommerce sales—make it a top choice for developers and brands. Whether you’re building a social media app, enhancing video calls, or creating a virtual try-on platform, Banuba’s tools offer flexibility and impact. Their open-source ethos and community engagement further enhance their appeal, ensuring constant innovation.

Getting Started

Ready to bring AR to your app or website? Visit Banuba to explore their SDKs and TINT platform. Check out their detailed documentation for:

1. Video Editor SDK
2. Face AR SDKJoin the Banuba Community Portal to connect with other developers and stay updated on new features. With a free trial available, you can test Banuba’s tools and see how they transform your projects.