Arctypic

What is Arctypic?

Arctypic is an innovative AI-powered tool that simulates focus groups to provide valuable consumer insights. By leveraging thousands of real, human conversations, Arctypic has trained AI models to represent a diverse range of consumers. These AI archetypes can be used individually or as a group to offer input on various topics, from business ideas to ad campaigns. This tool is designed to be a cost-effective alternative to traditional focus groups, providing reliable and unbiased insights.

Benefits

Arctypic offers several advantages over traditional focus groups and other primary research methods:

• Cost-Effective: Running primary research with Arctypic is far more affordable than traditional focus groups. You can use the AI models alone, supplement them with human research, or refine your product, pitch, or ad before investing in costly market research.
• Unbiased Results: AI responses are not influenced by dominant or passive personalities, avoiding self-selection bias. You can request adjustments to the standard models to create your ideal sample.
• Follow-Up Questions: You can always get answers to follow-up questions without time constraints.
• Expert Analysis: AI responses are analyzed by human market research experts to ensure high-quality recommendations.

Use Cases

Arctypic's simulated focus groups can generate insights in several key areas:

• Brand and communications testing
• Concept testing and proposition development
• Consumer research
• Customer and market understanding
• Market entry strategy
• Market segmentation
• Product and pricing research

Pricing

Arctypic offers various pricing plans to suit different needs:

• Expert Feedback: Test your business idea, concept, or marketing materials with an expert investor or marketeer. Receive a report including their opinion, rationale, and recommendations for $250.
• Core Insights: Focus group with up to eight standard consumer archetypes. Receive a PDF insight report for $950.
• Enhanced Insights: Focus group including bespoke AI personas that closely align with your target audience. Receive a comprehensive report and debrief session with consultants for $1950.
• Enterprise Retainer: Ongoing monthly insights with prioritized support for $10k-$20k per annum.
• Virtual Customer: Generate your own simulated customer with 24/7 access. Email for a quote.

Vibes

Arctypic has received positive feedback for its ability to provide cost-effective and reliable consumer insights. Users appreciate the tool's ability to avoid biases present in traditional focus groups and the convenience of having access to expert analysis.

Additional Information

Arctypic has developed 10 standard AI archetypes representing different personalities, skills, and demographics. These include eight consumer archetypes and two subject matter experts (investor and marketeer). The tool can also create custom archetypes that more closely match your target audience, trained on real human data and any in-house data you provide.

Arctypic's AI models are trained on thousands of human interactions and documents to produce rich insights and realistic reactions. The tool works with you to ensure the AI focus group panel is as representative of your target market as possible, providing high-quality recommendations tailored to your needs.