Anvil

What is Anvil?

Anvil is an SEO platform designed for the AI era. It helps brands understand and improve their visibility in large language models (LLMs) like ChatGPT, Gemini, Claude, and others. As AI chatbots become more popular, Anvil ensures that companies can track, analyze, and optimize their presence in these new discovery channels.

Benefits

Anvil offers several key advantages for brands looking to enhance their AI visibility:

• Monitor Brand Performance: Track how often your brand is mentioned in AI chatbots and what queries it ranks for.
• Benchmark Against Competitors: See how your brand stacks up against competitors in AI-driven search results.
• Optimize Content: Get actionable insights to improve your content and metadata for better visibility in AI-generated answers.
• Identify Content Gaps: Discover underperforming topics, pages, and keywords and receive guidance on how to fix them.
• Generate Custom Reports: Create detailed reports and set up alerts to monitor your SEO performance continuously.

Use Cases

Anvil is ideal for companies and marketing teams aiming to increase their brand presence in AI channels. It is particularly useful for:

• Growing Brand Awareness: Ensure your brand is surfaced more often in AI-powered assistants, reaching a broader audience.
• Benchmarking Performance: Compare your brand's mentions and visibility against competitors in the AI space.
• Optimizing Content: Continuously improve your content strategy to stay relevant in new discovery channels.

Additional Information

Anvil was founded in 2024 by Barak Ben Noon and Daniel Siryakov. The platform is designed to address the growing need for specialized tools as LLMs become key gateways for brand discovery and customer engagement. Anvil is currently onboarding design partners and offers a free audit for interested CMOs to see how their company stacks up in AI visibility. For more information, visitjoinanvil.comor contact Daniel at[email protected].