What is ACA: Automated Client Acquisition

ACA: Automated Client Acquisition is an AI-powered platform built to help businesses find and connect with new clients without needing to hire a large sales team. Launched in 2025 and developed by a small UK-based team called Sartoux, the tool is designed for B2B founders, solo operators, small teams, and agencies. It handles the entire process of finding potential customers and starting conversations through email and social media. The goal is to let business owners focus on closing deals while the software manages the repetitive work of finding leads and sending messages.

Benefits

The main advantage of ACA is that it replaces the need for hiring sales development representatives. Instead of paying salaries for multiple staff members, users can rely on the platform to handle outreach. The tool uses advanced AI to automate tasks like finding contacts, organizing them into groups, and writing personalized messages. It supports many communication channels including email, LinkedIn, WhatsApp, Instagram, Telegram, and SMS. A key feature is its ability to detect when a potential client is interested in buying, allowing the business to reach out at the perfect time. The system also includes a unified inbox where AI drafts responses for human review, ensuring that every message sent matches the brand voice and maintains quality control. Users can also track their performance with detailed analytics to see what strategies are working best.

Use Cases

ACA is ideal for B2B founders who want to book more sales calls without expanding their team. Solo operators and small teams can use it to streamline their workflow and save time on manual data entry and messaging. Agencies can adopt the platform to replace multiple different tools with one single solution for lead generation and outreach. The tool is also suitable for businesses that want to offer white-label services, allowing them to run the system under their own brand name. Developers can take advantage of the Command-Line Interface and API access to build custom integrations or connect the platform with other software they already use.

Pricing

ACA uses a simple flat monthly fee structure with no hidden costs based on the number of seats or credits used. Users can bring their own API keys for AI models to avoid extra markups on software costs.

• Free Tier:Available at $0 per month for trials or initial setup.
• Operator Tier:Costs $67 per month and includes Microsoft 365 infrastructure, lead magnets, and social content tools.
• Community Tier:Also priced at $67 per month.
• White-Label Tier:Costs $297 per month for agencies that want to brand the platform as their own.

New users can start with a free trial that does not require a credit card. The platform offers guided setup options to help users get started quickly without complex technical knowledge.

Vibes

While specific customer testimonials are not detailed in the available information, the platform positions itself as a modern alternative to traditional sales tools. It is often compared to other popular solutions like Clay, Humantic AI, and Demandbase. The focus on a human approval workflow suggests a commitment to maintaining personal touch and quality in automated communications, which is a common concern for businesses using AI for sales.

Additional Information

ACA was founded in 2025 and is currently bootstrapped, meaning it is funded by its own revenue rather than outside investors. It is part of the Sartoux group, a UK-based entity with one to three employees. The platform supports the Model Context Protocol for AI agent connectivity and offers native integrations with popular CRMs like GoHighLevel. This setup allows for a flexible ecosystem where the tool can work alongside other software a business already uses.