President Donald Trump has stirred controversy by declaring that anyone who uses the term "artificial intelligence" is considered an enemy of the White House. Instead, he wants federal agencies to adopt the phrase "Super Intelligence" or SI. A September 29 executive order directed agencies to make the switch, and the Justice Department has echoed the guidance to its staff. However, the order does not compel private companies or the press to follow along.
Major firms like OpenAI and Anthropic have continued using the original term, and former Rep. Marjorie Taylor Greene along with Rep. Thomas Massie have publicly mocked the demand. Elon Musk confirmed that his company xAI will rebrand as SpaceXSI. The White House website has swapped AI references for SI, though the domain still reads ai.gov. Meanwhile, a Quinnipiac University poll found only 25 percent of voters approved of how Trump handles AI policy.
Trump's rebrand push triggered an unexpected stampede for .si domain names. Registry SI spokesperson Klara Herman reported 44,000 .si registrations in September, a 2,199% jump from August. Marketing experts have called Super Intelligence a poor brand choice, arguing it may heighten public anxiety rather than ease it.
On the hardware side, AI demand is driving record financial results across the tech sector. Micron reported fiscal fourth-quarter revenue of $54.2 billion, with HBM revenues outpacing total revenue growth. NVIDIA posted a 106% year-over-year revenue increase to $96.2 billion, and HPE climbed 34% to $12.2 billion. Micron expects server unit growth in the high-teens percent range through 2026 and 2027, while industry DRAM bit shipments should expand in the low-20% range in 2027 and 2028.
In other developments, Reliance Jio unveiled AI-powered glasses at India Mobile Congress 2026. The JioFrames smart glasses support UPI payments via QR code scanning, translate 12 languages, capture photos and videos, and provide AI assistance. The payment feature is still in demonstration mode and has not launched as a full service.
Sophos partnered with OpenAI Daybreak to strengthen cybersecurity, slashing average case response time from roughly 38 minutes to 89 seconds. AI agents now resolve 52% of MDR cases end-to-end, and Sophos Fusion pulls sensor data from over 500 third-party integrations to shield more than 625,000 organizations globally. Separately, Driven Tech joined the Open Secure AI Alliance, a Linux Foundation initiative, to share practical guidance on securing agentic AI systems.
A new study challenges assumptions about structured output formats in large language models. Researchers found that the so-called structure tax depends on schema design rather than the format itself. When fields are ordered with reasoning first, models can match or even exceed free-form accuracy. Properly designed JSON or XML schemas can deliver performance on par with unstructured outputs.
Splitit CEO Nandan Sheth says AI agents need full financial data, including bank balances and borrowing costs, to offer meaningful payment advice. Splitit research with PYMNTS Intelligence found 61% of consumers would accept AI credit recommendations, yet only 2% would allow AI to decide alone. Sheth noted that adding financing details like no prepayment penalties can lift conversion rates by two to two and a half times.
Tata Consultancy faces key-man risk as its AI strategy leans heavily on chair N Chandrasekaran. AI services revenue reached $3.1 billion annually but represents just 10% of total revenue. Chandrasekaran also chairs at least seven other group companies while locked in a power struggle with Tata Trusts, leaving CEO K Krithivasan to navigate the company through AI disruption.
Small businesses are increasingly adopting AI-generated content, though some designers and customers warn of hidden costs. Anthropic, an AI research company, continues developing systems for various applications. Meanwhile, PR professionals are using AI answer engines to measure influence more precisely, attaching hard numbers to their work and redefining how journalist impact is assessed.
Key Takeaways
- Trump's executive order labels AI term users as enemies and pushes "Super Intelligence" or SI as the preferred phrase for federal agencies.
- OpenAI, Anthropic, and Reps. Greene and Massie have openly defied the rebrand demand, keeping the original term in use.
- Only 25% of voters in a Quinnipiac poll approved of Trump's AI approach, and marketing experts criticized the rebrand as poor branding.
- .si domain registrations surged 2,199% in September, hitting 44,000 sites, driven by the term's similarity to the domain ending.
- NVIDIA revenue hit $96.2 billion with a 106% year-over-year increase, while Micron reached $54.2 billion and HPE climbed to $12.2 billion, all fueled by AI demand.
- Micron expects high-teens percent server unit growth in 2026 and 2027, with DRAM bit shipments growing in the low-20% range through 2028.
- Reliance Jio demonstrated AI glasses at IMC 2026 featuring UPI payments, 12-language translation, and AI assistance, though the payment function is not yet a full service.
- Sophos cut threat investigation time by 96% using OpenAI Daybreak, reducing response from 38 minutes to 89 seconds and resolving 52% of MDR cases end-to-end.
- A study found structure tax in LLMs depends on schema design, and reasoning-first ordering can match or beat free-form model accuracy.
- Splitit research shows 61% of consumers accept AI credit recommendations but only 2% want AI to decide alone, while better financial data can boost conversion rates two to two and a half times.
Trump calls AI users enemies as Greene and Massie mock the demand
President Donald Trump said on Truth Social that the White House views anyone using the term Artificial Intelligence as an enemy. He wants federal agencies to use Super Intelligence or SI instead. Former Rep. Marjorie Taylor Greene and Rep. Thomas Massie mocked the request by continuing to use the term. Companies like OpenAI and Anthropic have also kept using the original name.
Trump's super intelligence rebrand faces public skepticism
Donald Trump's campaign to rename artificial intelligence as super intelligence is facing a tough challenge. Experts say the rebrand might make the public more worried instead of less. A recent Quinnipiac University poll showed only 25 percent of voters were satisfied with how Trump approaches AI. Marketing professor Jean-Pierre Dube called super intelligence a poor choice for a brand.
Trump says using the term artificial intelligence makes you the enemy
President Donald Trump wrote on Truth Social that the White House considers users of the term Artificial Intelligence to be the enemy. His September 29 executive order told federal agencies to use Super Intelligence or SI in official communications. The Justice Department also told staff to use the new term when appropriate. However, the order does not force private companies or the press to change their language.
Trump warns against calling AI by its original name
Donald Trump warned that anyone who does not call Artificial Intelligence Super Intelligence or SI will be considered an enemy. He has pushed tech companies to adopt the new name during a time of growing public fear about AI. Elon Musk confirmed his company XAI will rebrand as SpaceXSI. The White House website replaced AI mentions with SI, though the domain still says ai.gov.
Trump's AI rebrand causes a rush for .si domain names
Registrations for internet domains ending in .si have surged worldwide after Trump called for rebranding artificial intelligence as super intelligence. Registry SI spokesperson Klara Herman said 44,000 .si websites were registered in September. This was a 2,199% increase from August. The rush was triggered by the similarity between the new term and the domain ending.
Trump says using term artificial intelligence makes you an enemy
President Donald Trump said anyone who uses the phrase artificial intelligence instead of super intelligence will be treated as an enemy by the White House. Past documents, rules and contracts will not need to be changed. The announcement was reported by Qazinform News Agency.
Micron DRAM sales hit $40B as AI demand drives growth
Micron Technology reported that AI workloads are increasing the need for DRAM and storage. The company expects server unit growth in the high-teens percent range in 2026 and 2027. HBM revenues grew faster than total revenues in the fiscal fourth quarter. Industry DRAM bit shipments are expected to grow in the low-20% range in 2027 and 2028.
Three top stocks break records on AI demand
Micron, NVIDIA and HPE all posted record results driven by AI demand. Micron's Q4 revenue reached $54.2 billion. NVIDIA's revenue rose 106% year over year to $96.2 billion. HPE's quarterly revenue climbed 34% year over year to $12.2 billion, with strong growth in networking and cloud and AI businesses.
Jio unveils AI glasses with UPI payment feature at IMC 2026
Reliance Jio showed AI-powered glasses and audio wearables at India Mobile Congress 2026. The JioFrames smart glasses can make UPI payments by scanning a merchant QR code using voice commands. They can also translate 12 languages, capture photos and videos, make calls and provide AI assistance. The payment feature is still being demonstrated and has not been launched as a full service.
Study shows structure tax on LLMs depends on schema design
A new study examined whether forcing large language models to output structured formats like JSON or XML causes a performance loss called the structure tax. The study found that the loss depends on schema design rather than structure itself. Reasoning-first field ordering can match or beat free-form accuracy. Properly designed formats can match or exceed free-form performance.
Driven Tech joins Open Secure AI Alliance to advance AI security
Driven Tech joined the Open Secure AI Alliance, a Linux Foundation initiative focused on AI security. The company submitted a Request for Comments to share practical guidance on securing agentic systems and AI workflows. Driven's participation supports its Pervasive Security strategy across identities, applications, data, and AI environments.
AI reputation tracking transforms PR industry measurement
Public relations professionals now use AI to measure the impact of their work more effectively. AI answer engines allow PR teams to attach numbers to their efforts and move into more strategic roles. Published articles that get cited in AI answers create clear cause-and-effect lines for influence. This development has changed how influential journalists are defined.
Small businesses adopt AI despite cost concerns from designers and customers
Small businesses are increasingly embracing AI-generated content in their operations. Anthropic is an AI research company focused on developing artificial intelligence systems for various applications. However, some designers and customers warn that using AI may come with additional costs. The trend is spreading across Americans' everyday lives.
Sophos reduces threat investigation time by 96% using OpenAI Daybreak
Sophos partnered with OpenAI Daybreak to combine frontier AI intelligence with cybersecurity expertise. The company reduced average case response time from about 38 minutes to 89 seconds. AI agents now resolve 52% of MDR cases end-to-end. Sophos Fusion integrates sensor data from over 500 third-party integrations to protect more than 625,000 organizations globally.
Tata Consultancy faces key-man risk as AI strategy hinges on one leader
Tata Consultancy's AI strategy depends heavily on chair N Chandrasekaran, creating key-man risk. The company's AI services revenue reached $3.1 billion annually but accounts for only 10% of total revenue. Chandrasekaran is also chair of at least seven other group companies while locked in a power struggle with Tata Trusts. CEO K Krithivasan now faces the challenge of steering the company through AI disruption.
Splitit CEO Says AI Needs Full Financial Data for Payment Choices
Splitit CEO Nandan Sheth says AI agents need more than shopping history to help consumers with pay later decisions. He believes agents should know bank balances, credit card debt and total borrowing costs to give useful advice. Splitit research with PYMNTS Intelligence found 61% of consumers would accept AI credit recommendations, but only 2% would let AI decide alone. Sheth said adding extra financing details, like no prepayment penalties, can boost conversion rates by two to two and a half times. He also described a personalized LLM that processes data locally to protect consumer privacy.
Sources
- Trump Says Calling It ‘Artificial Intelligence’ Makes You the ‘Enemy,’ But Marjorie Taylor Greene Doesn't…
- Trump's 'super intelligence' rebrand to sell AI faces uphill battle
- President Donald Trump says anyone using the term ‘artificial intelligence’ is ‘the enemy’
- Trump Warns: Call AI "Super Intelligence" Or Face "Enemy" Status
- Trump's 'super intelligence' AI rebrand triggers rush on .si domain names
- Trump: Anyone who uses term ‘artificial intelligence’ is an enemy
- Micron's DRAM Sales Reach $40B: Can AI Demand Drive Growth?
- 3 Top-Ranked Stocks Breaking Records on AI-Related Demand
- These AI glasses can make online payments via UPI - What Jio has for you from India Mobile Congress 2026
- Structure Tax: How Structured Output affects LLMs Performance
- Driven Tech Joins Open Secure AI Alliance and Contributes AI Security RFC
- Journalists now have an AI reputation and PR is keeping track
- Small businesses embrace AI but some designers, customers warn using its use may come with a cost
- Sophos cuts threat investigation time by 96% with OpenAI Daybreak
- Tata Consultancy's AI strategy has key-man risk
- Splitit CEO Says AI Agents Need the Full Financial Picture to Pick Pay Later
Comments
Please log in to post a comment.