June 26, 2025

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Meta AI Ads, Nvidia Investments, ChatGPT Impact on Revenue

Several key developments are shaping the AI landscape. BearingPoint's report, based on a survey of over 320 executives, suggests companies should prioritize using GenAI and managing AI risks to improve customer service across marketing, sales, and support by 2028, emphasizing the need for teamwork between marketing, sales, and IT. However, Gartner predicts that over 40% of agentic AI projects may be canceled by 2027 due to rising costs and unclear business benefits, despite expectations that AI will make 15% of daily work decisions by 2028, a significant jump from 0% in 2024, and that 33% of enterprise software will include agentic AI by 2028, up from less than 1% in 2024. In the regulatory sphere, Senator Thune is advocating for a 'light touch' on AI regulations, supporting a 10-year ban on state-level AI rules to foster innovation, a move that aligns with efforts to maintain U.S. leadership in AI, though this is facing debate in the Senate. Meanwhile, platforms like Meta, Reddit, and Snap are highlighting their AI capabilities to attract ad revenue, leveraging AI for ad targeting and content moderation to improve ad performance for small businesses. NVIDIA is actively investing in the AI ecosystem, having put money into over 80 AI startups in the last two years, a strategy that has coincided with increases in the company's revenue and stock price since the launch of ChatGPT. Samsung India reports that 50% of its home appliance sales are now from AI-enabled appliances and expects this to reach 70% by the end of 2025, with AI-enabled washing machines already making up 12% of the front-load market. In the dating world, Sitch, co-founded by Nandini Mullaji, is a new dating app combining human matchmaking with AI, using large language models (LLMs) and insights from Mullaji's matchmaking experience to provide thoughtful matches, currently available in New York. Canva, an Australian company, now expects software engineer candidates to demonstrate AI skills during interviews, reflecting the increasing importance of AI proficiency in the workplace. Finally, AI is also making inroads in healthcare, helping companies manage contracts more effectively by automating tasks and improving data analysis, though proper data preparation and employee training are crucial for success.

Key Takeaways

  • BearingPoint advises companies to prioritize GenAI and AI risk management for better customer service by 2028.
  • Gartner forecasts over 40% of agentic AI projects may be canceled by 2027 due to cost and unclear benefits.
  • Senator Thune supports a 10-year ban on state AI regulations to encourage innovation.
  • Platforms like Meta are emphasizing AI capabilities to attract advertisers and increase ad revenue.
  • NVIDIA has invested in over 80 AI startups in the last two years, boosting its revenue and stock price.
  • Samsung India reports 50% of appliance sales are AI-enabled, expecting 70% by 2025.
  • Sitch, co-founded by Nandini Mullaji, is a dating app combining human matchmaking with AI.
  • Canva expects software engineer candidates to use AI during interviews.
  • AI is helping healthcare companies improve contract management through automation and data analysis.
  • AI is projected to influence 15% of daily work decisions by 2028, according to Gartner.

BearingPoint reveals AI blueprint for better customer service

BearingPoint released a report on using AI to improve customer service in marketing, sales, and support. The report shares how companies can use AI in their operations by 2028. It includes research from over 320 executives and advice on using AI effectively. The report highlights ten priorities for sales and marketing leaders, such as using GenAI and managing AI risks. Strong teamwork between marketing, sales, and IT is important for successful AI projects.

BearingPoint reveals AI blueprint for better customer service

BearingPoint released a report on using AI to improve customer service in marketing, sales, and support. The report shares how companies can use AI in their operations by 2028. It includes research from over 320 executives and advice on using AI effectively. The report highlights ten priorities for sales and marketing leaders, such as using GenAI and managing AI risks. Strong teamwork between marketing, sales, and IT is important for successful AI projects.

BearingPoint reveals AI blueprint for better customer service

BearingPoint released a report on using AI to improve customer service in marketing, sales, and support. The report shares how companies can use AI in their operations by 2028. It includes research from over 320 executives and advice on using AI effectively. The report highlights ten priorities for sales and marketing leaders, such as using GenAI and managing AI risks. Strong teamwork between marketing, sales, and IT is important for successful AI projects.

Lawmaker says AI regulation ban could survive in budget bill

A lawmaker believes a 10-year ban on state AI regulations might be in President Donald Trump's budget bill. Republicans don't want state rules to slow down AI innovation. Senator Thune supports the ban, saying the goal is to lead in AI and other technologies with a 'light touch' from the government. Other senators are debating the ban, with some disagreeing on whether it's good policy.

Senator Thune pushes for relaxed AI rules

Senate Majority Leader Thune wants a 'light touch' on AI regulations. States are creating AI rules while Congress is behind. Thune supports a 10-year ban on state AI regulations to encourage innovation. He admits it's hard to know what AI policies will work in the future. Some senators disagree with the ban, but Senator Cruz supports it.

Gartner says many AI projects may fail by 2027

Gartner reports that over 40% of agentic artificial intelligence projects may be canceled by 2027. This is because of rising costs and unclear business benefits. Many companies are falsely advertising AI products. Gartner predicts that AI will make 15% of daily work decisions by 2028, up from 0% in 2024. Also, 33% of enterprise software will include agentic AI by 2028, up from less than 1% in 2024.

Will Washington's influence decide the AI future

Donald Trump's administration is increasing its control over technology regulations. Silicon Valley's political influence is growing, even though the tech industry dislikes Trump's policies. Republican leaders are working to stop tech regulations at the state level and worldwide. A proposed ban would block U.S. states from regulating AI for ten years, but it may not pass the Senate.

Sitch dating app uses AI and human matchmaking

Sitch is a new dating app that combines human matchmaking with AI. The app uses large language models (LLMs) to provide a more thoughtful matchmaking experience. Co-founder Nandini Mullaji uses her matchmaking skills to power the AI model. The app asks users about 50 questions to create detailed profiles. Sitch charges users per match and is currently available in New York.

Samsung India's appliance sales boosted by AI

Samsung India reports that 50% of its home appliance sales are from AI-enabled appliances. The company expects this to reach 70% by the end of 2025. Ghufran Alam says their AI-enabled washing machine now makes up 12% of the front-load market. Samsung plans to use the same strategy for 25 kg washing machines. The company is launching a range of Bespoke AI home appliances.

AI helps healthcare companies manage contracts better

Healthcare companies are using AI to improve contract management. Preparing data correctly is important for AI to work well. Companies need to organize their data so AI can analyze it effectively. AI can automate tasks and save time for employees. Employees may need training to work with AI tools and ask the right questions.

Platforms rebrand as AI companies to attract ad money

Platforms like Meta, Reddit, and Snap are trying to be seen as AI companies. They are emphasizing their AI capabilities to attract advertisers. AI has been used in platforms for years for tasks like ad targeting and content moderation. Now, platforms are marketing AI to improve ad performance for small businesses. This helps them earn more money from advertising.

NVIDIA invests more in AI startups

NVIDIA is investing in many artificial intelligence startups. Over the last two years, NVIDIA has invested in more than 80 AI startups. NVIDIA's revenue and stock price have increased since ChatGPT launched. The company is investing in startups that are seen as 'game changers'. NVIDIA aims to support the AI ecosystem and keep it competitive.

Canva expects job seekers to use AI

Canva, an Australian company, now expects software engineer candidates to use AI in interviews. Canva uses AI tools daily, so it wants to see how candidates use them. The company has redesigned interview questions to test AI collaboration skills. Other companies may add AI to their hiring process, but human skills are still important.

Sources

Artificial Intelligence AI Regulation Customer Service Generative AI AI Risks Teamwork Marketing Sales IT Innovation AI Projects Agentic AI Business Benefits AI Advertising AI Decisions Enterprise Software Technology Regulations Political Influence Dating App Matchmaking Large Language Models Home Appliances AI-Enabled Appliances Contract Management Data Preparation Automation Employee Training Ad Targeting Content Moderation AI Startups Investment AI Ecosystem Job Seekers AI Collaboration Hiring Process AI in Interviews