May 14, 2025

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Hexagon HxGN Alix, Azion Edge AI, Pet Care E-commerce, Shadow AI, RSA Conference 2025, InfoComm Asia 2025, AI-generated Video

Recent developments in the field of artificial intelligence have been making headlines, with companies like Hexagon and Azion announcing new AI-powered products and services. Hexagon's HxGN Alix is a digital worker designed to enhance user interaction with their Enterprise Asset Management products, while Azion's new products include Azion Edge AI and Edge SQL, which enable companies to run AI models on its fully managed global infrastructure. Meanwhile, the global pet care e-commerce market is projected to reach $129.5 billion by 2030, driven by subscription services and artificial intelligence. However, the growing use of AI also poses risks, such as the rise of Shadow AI, which can lead to unauthorized data access and compliance risks. To mitigate these risks, businesses need to monitor and control AI applications and implement stricter access controls. The importance of cybersecurity and the impact of AI on trust, identity, and access were also discussed at the RSA Conference 2025. Additionally, the increasing demand for electricity to power AI systems is expected to have major implications for global electricity supply, with policymakers needing to ensure adequate supplies to meet surging demands. The use of AI in various industries is also being explored, with InfoComm Asia 2025 set to feature a significant focus on AI-powered solutions and their impact on the Pro AV industry. Furthermore, the issue of deepfakes and AI-generated content has been highlighted, with an AI-generated video depicting Jamie Lee Curtis being removed from Instagram after she made a public appeal to Meta CEO Mark Zuckerberg.

Key Takeaways

  • Hexagon has developed HxGN Alix, an AI-powered digital worker to enhance user interaction with their Enterprise Asset Management products.
  • Azion has announced new AI products, including Azion Edge AI and Edge SQL, to enable companies to run AI models on its fully managed global infrastructure.
  • The global pet care e-commerce market is projected to reach $129.5 billion by 2030, driven by subscription services and artificial intelligence.
  • Shadow AI poses risks to businesses, including unauthorized data access and compliance risks.
  • The RSA Conference 2025 discussed the importance of cybersecurity and the impact of AI on trust, identity, and access.
  • The increasing demand for electricity to power AI systems is expected to have major implications for global electricity supply.
  • InfoComm Asia 2025 will feature a significant focus on AI-powered solutions and their impact on the Pro AV industry.
  • An AI-generated video depicting Jamie Lee Curtis was removed from Instagram after she made a public appeal to Meta CEO Mark Zuckerberg.
  • The use of AI in various industries is expected to drive economic growth, but also poses challenges such as increased greenhouse gas emissions and higher energy costs.
  • AiSA-X is a powerful, multi-functional AI assistant designed to meet the diverse needs of businesses across various industries.

Hexagon builds AI assistant with AWS

Hexagon's Asset Lifecycle Intelligence division partnered with AWS to develop HxGN Alix, an AI-powered digital worker using AWS generative AI services. The goal was to enhance user interaction with their Enterprise Asset Management products. They formed a strategic approach focused on customer needs, business requirements, and technological considerations. The development process involved a phased approach, starting with establishing a secure foundation, then integrating customer-specific data, and finally developing high-value use cases. HxGN Alix is designed to act as a digital worker, providing immediate and accurate responses to user inquiries, automating routine tasks, and streamlining workflows.

AiSA-X AI assistant for businesses

AiSA-X is a powerful, multi-functional AI assistant designed to meet the diverse needs of businesses across various industries. It is a transformative AI-powered platform that acts as a digital employee, sales agent, helpdesk assistant, booking manager, and data analyst. AiSA-X uses cutting-edge Retrieval-Augmented Generation technology, LLMs, and seamless multi-channel integration to deliver accurate, human-like conversations and automation. It can be customized to function in any scenario, such as technical support, lead generation, appointment scheduling, or multilingual communication. AiSA-X supports deployment on websites, WhatsApp, Facebook Messenger, Instagram, Slack, Telegram, and more.

Pet care e-commerce market to reach $129.5 billion

The global pet care e-commerce market is projected to grow from $92.1 billion in 2024 to $129.5 billion by 2030, driven by a compound annual growth rate of 5.8%. This growth is fueled by subscription services and artificial intelligence, which are transforming how pet owners shop for their pets. The market is expected to be driven by the increasing demand for premium pet food, grooming products, toys, and health supplements. The Asia-Pacific region is emerging as the fastest-growing market, with countries like China and India seeing rapid increases in pet ownership and e-commerce adoption.

Shadow AI poses risk to businesses

Shadow AI refers to AI tools used in the workplace without the consent or approval of a business's IT sector. This can lead to unauthorized data access, lack of control over data, and increased compliance risks. Shadow AI can also result in inconsistent data integrity, as the AI tools may not be trained on reliable data. To mitigate these risks, businesses need to monitor and control AI applications, assess data access levels, and implement stricter access controls. Reco's system can help organizations identify and manage Shadow AI, providing visibility into AI tool usage and data access.

Agentic AI and national security discussed at RSA Conference

The RSA Conference 2025 focused on the theme of Agentic AI and its impact on trust, identity, and access at scale. The conference discussed the importance of cybersecurity, with Secretary of Homeland Security Kristi Noem emphasizing the need for proactive measures to secure US interests. The conference also featured a talk by Academy Award-winning filmmaker Ron Howard, who discussed the human side of storytelling and the importance of empathy. The RSA Conference is a cornerstone for shaping the future of cybersecurity worldwide, and this year's conference highlighted the need for collaboration and innovation in the face of evolving cyber threats.

InfoComm Asia 2025 to focus on AI and Pro AV

InfoComm Asia 2025 will take place from July 23-25, 2025, at the Queen Sirikit National Convention Center in Bangkok. The event will feature a significant focus on Artificial Intelligence, with AI-powered solutions and discussions on its impact on the Pro AV industry. The conference will include a lineup of 180 global brands, with 40 exhibitors making their debut. Visitors can expect to experience cutting-edge technologies, including AI-led IP-based video wall control, AI-powered computing solutions, and AI-driven content management systems.

AI needs more power to drive economic growth

Artificial intelligence needs more electricity to drive economic growth, with data centers consuming over 500 terawatt-hours of electricity in 2023. This consumption is expected to triple by 2030, with the US being the largest consumer of data center energy. The increase in electricity demand will have major implications for global electricity supply, with policymakers needing to ensure adequate supplies to meet surging demands. The integration of AI into various industries is expected to raise the average pace of annual global economic growth, but it also poses challenges such as increased greenhouse gas emissions and higher energy costs.

Best movies about artificial intelligence

A list of the 11 best movies about artificial intelligence, including 'I, Robot', 'The Creator', 'Transcendence', 'WarGames', and 'Terminator 2: Judgment Day'. These movies explore the themes of AI, robotics, and their impact on human society. They raise questions about the ethics of creating and controlling intelligent machines, and the potential consequences of AI surpassing human intelligence. The movies are ranked and summarized, with a focus on their portrayal of AI and its implications for humanity.

Azion announces new AI products and expansion

Azion has announced a series of new AI products and enhancements to its web platform, enabling companies to run AI models on its fully managed global infrastructure. The new products include Azion Edge AI, which brings the power of AI inference closer to users, and Edge SQL, which provides advanced capabilities like semantic queries and hybrid search. Azion has also expanded its compatibility with popular frameworks like Next.js and React, and eliminated egress costs from Edge Storage to its network.

Jamie Lee Curtis AI video removed from Instagram

An AI-generated video depicting Jamie Lee Curtis was removed from Instagram after she made a public appeal to Meta CEO Mark Zuckerberg. The video used manipulated footage of Curtis to make it seem like she was endorsing a dental product, which she did not authorize. Curtis took to Instagram to ask Zuckerberg to remove the video, and it was subsequently taken down. The incident highlights the issue of deepfakes and the need for social media platforms to police AI-generated content.

Sources

Artificial Intelligence AI Assistant Machine Learning Deepfakes Data Centers Cybersecurity