May 21, 2025

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Google AI Upgrades, Microsoft Windows AI, ServiceNow CRM, Amazon Music Search, Adobe Creative Cloud AI

The tech industry is witnessing significant advancements in artificial intelligence, with major players like Google, Microsoft, and Adobe investing heavily in AI-powered products and services. Google has unveiled AI upgrades, including a new search engine and a $249.99 monthly subscription service, to stay competitive in the market. Microsoft is integrating AI into its Windows operating system, allowing users to access AI features like image editing and document summarization. Meanwhile, other companies like ServiceNow and Amazon Music are also entering the AI-powered customer management and music search markets. Experts like John Chambers emphasize the need for leaders in AI to reinvent themselves every year to keep up with the rapidly changing field. The importance of data streaming platforms for AI success has also been highlighted, with 90% of IT leaders considering them critical for AI adoption. Additionally, companies like TrustCloud and ScanTech AI are making strides in AI security and scanning technology, respectively.

Key Takeaways

  • Google has unveiled AI upgrades, including a new search engine and a $249.99 monthly subscription service.
  • Microsoft is integrating AI into its Windows operating system, allowing users to access AI features like image editing and document summarization.
  • ServiceNow has entered the customer relationship management market with a new AI-powered platform.
  • Amazon Music has unveiled a new AI-powered search experience that enhances music discovery on the Amazon Music app.
  • Experts emphasize the need for leaders in AI to reinvent themselves every year to keep up with the rapidly changing field.
  • Data streaming platforms are critical for AI success, with 90% of IT leaders considering them essential for AI adoption.
  • TrustCloud has raised $15 million in funding to accelerate its enterprise go-to-market and channel operations and enhance its artificial intelligence capabilities.
  • ScanTech AI has received the 2025 Dealmaker of the Year Award for its leadership in driving strategic growth and innovation.
  • Adobe is increasing the price of its Creative Cloud All Apps subscription plan and adding new AI-powered features to its creative apps.
  • Google's AI boss, Demis Hassabis, believes that reaching artificial general intelligence (AGI) will require honing nascent abilities found in Google's Gemini models.

Google Unveils AI Upgrades

Google announced AI upgrades at its I/O conference, including a new AI-powered search engine and a $249.99 monthly subscription service. The company is investing heavily in AI, with $75 billion in forecasted capital expenditures this year. Google's market position is being challenged by the rise of AI chatbots, with some analysts estimating its market share could fall to less than 50% in five years. The company is also facing legal challenges, including antitrust cases brought by the Justice Department.

Google Takes Aim at ChatGPT

Google announced a flurry of AI products and upgrades, including a $249.99 monthly subscription service and an AI-powered search engine. The company is trying to fend off growing competition from startups like OpenAI and its ChatGPT chatbot. Google's AI assistant Gemini app now has over 400 million monthly active users, and the company is investing heavily in AI, with $75 billion in forecasted capital expenditures this year.

Google Stock Falls Amid AI News

Google's stock fell 1.5% after the company announced AI upgrades at its I/O conference. The company unveiled a premium AI subscription service and an AI-powered search engine, but investors were underwhelmed by the news. Google's stock has been down about 12% in 2025, and the company is facing growing competition from startups like OpenAI and its ChatGPT chatbot.

Microsoft Integrates AI into Windows

Microsoft is integrating AI shortcuts into the File Explorer in Windows 11, allowing users to quickly access AI features like blurring the background of a photo or summarizing content from Office files. The company is also testing visual changes to the widgets feature in Windows 11 and introducing a new CPU power management feature to reduce power consumption on laptops and tablets.

Microsoft Unveils AI Tool for File Explorer

Microsoft unveiled a new AI tool that lets users edit images and summarize documents right in File Explorer. The tool, called AI actions, provides several AI-powered commands for images, PDFs, documents, and other file types. The feature is currently accessible through the latest Windows 11 Insider Preview Build and will be available to Microsoft 365 commercial subscribers with a Copilot license.

ScanTech AI Wins Award

ScanTech AI received the 2025 Dealmaker of the Year Award at the Smart Business Dealmakers Conference. The company's CEO, Dolan Falconer, was honored for his leadership in driving strategic growth, innovation, and capital market success. ScanTech AI has developed a patented 'fixed-gantry' CT scanning system and has secured critical wins across critical infrastructure and homeland security sectors.

Leaders in AI Must Reinvent Themselves

John Chambers, former CEO of Cisco, says that leaders in AI must reinvent themselves every year to keep up with the rapidly changing field. AI is moving at a pace that is five times faster than the internet, and companies will succeed and fail faster than ever before. Chambers says that refreshing a company's strategy every two to three years is no longer sufficient, and that reinvention means rethinking everything from target market to how companies differentiate and go to market.

Data Streaming Enables AI Success

A new report found that 90% of IT leaders say that data streaming platforms are critical for AI success. The report also found that 89% of IT leaders say that data streaming platforms make AI adoption easier, and that 90% plan to increase investments in data streaming platforms in 2025. Data streaming platforms are becoming increasingly important for businesses as they look to leverage AI and machine learning to drive innovation and growth.

ServiceNow Enters AI-Powered Customer Management

ServiceNow has entered the customer relationship management market with a new AI-powered platform. The platform is designed to help companies manage customer relationships and provide personalized experiences. ServiceNow is competing with Salesforce, which has a dominant position in the CRM market. ServiceNow's platform includes AI-powered features such as chatbots and predictive analytics, and the company has announced a partnership with Nvidia to develop AI-powered customer service agents.

TrustCloud Raises $15M for AI Security

TrustCloud has raised $15 million in funding to accelerate its enterprise go-to-market and channel operations and enhance its artificial intelligence capabilities. The company offers an AI-native security assurance platform that integrates with over 100 software-as-a-service and on-premises systems. TrustCloud's platform provides continuous control monitoring and automated evidence collection to reduce manual workloads and enhance audit readiness.

Adobe Increases Subscription Prices

Adobe is increasing the price of its Creative Cloud All Apps subscription plan to $70 per month for individuals who commit to an annual plan. The company is also introducing a new multi-app plan called Creative Cloud Standard, which is $55 per month for annual subscribers. Adobe is adding new AI-powered features to its creative apps, including Generative Fill in Photoshop and Generative Remove in Lightroom.

Amazon Music Unveils AI-Powered Search

Amazon Music has unveiled a new AI-powered search experience that enhances music discovery on the Amazon Music app. The feature uses AI to provide richer recommendations and allows users to create AI-generated playlists. The feature is currently available in beta to a subset of Amazon Music Unlimited subscribers in the US and will be expanded to more users over time.

Google's AI Boss on Path to AGI

Demis Hassabis, CEO of Google DeepMind, says that reaching artificial general intelligence (AGI) will require honing nascent abilities found in Google's Gemini models. Hassabis says that Gemini's reasoning, agentic, and world-modeling capabilities could enable more capable and proactive personal assistants and humanoid robots. Google is exploring ways to coax greater inventiveness out of AI models and is currently collaborating with Apptroniks, a humanoid maker.

Sources

AI Google Artificial Intelligence Machine Learning DeepMind Gemini