July 5, 2025

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Google A2A Standard, AI Fertility Breakthrough, Retail AI Stylists

Recent developments highlight the diverse applications and challenges of AI across various sectors. In a heartwarming story, AI assisted a couple in conceiving after 18 years of infertility by identifying viable sperm for IVF using Columbia University's STAR system, which costs under $3,000. Meanwhile, in the retail sector, Mango has introduced an AI stylist for online shopping, and Debenhams Group is automating product descriptions with AI. However, a study indicates that overuse of the term "AI-powered" can deter customers, especially for premium products. Google demonstrated a digital assistant for tasks like bicycle repair and introduced Agent-to-Agent (A2A), an open standard for AI agents to collaborate, though concerns exist about overhyping AI's capabilities. In legal news, Heartland Dental faces a lawsuit for using RingCentral's AI to transcribe patient calls without consent, potentially violating the Federal Wiretap Act. France is lagging in AI adoption compared to the EU average, with only 10% of French companies using AI tech. On the innovation front, EvoPhase has created the AI-designed Birmingham Blade wind turbine, and AI development services are helping startups create investor-ready prototypes. Despite these advancements, AI isn't ready to replace every job, struggling with tasks requiring detailed real-world understanding, and can produce biased results in areas like HR. Bitget has launched GetAgent, an AI assistant for crypto trading, providing personalized insights to users.

Key Takeaways

  • AI-powered STAR system at Columbia University Fertility Center helped a couple conceive after 18 years of infertility by identifying sperm for IVF, costing under $3,000.
  • Mango launched an AI stylist on its website and Instagram to provide product suggestions based on trends and user requests.
  • A study in the Journal of Hospitality Marketing and Management found that using the term "AI-powered" can discourage customers, especially for premium products.
  • Google introduced Agent-to-Agent (A2A), an open standard for AI agents from different companies to work together.
  • Heartland Dental is being sued for allegedly violating the Federal Wiretap Act by using RingCentral's AI to transcribe patient calls without consent.
  • Only 10% of French companies used AI-related tech last year, lagging behind the EU average of 13%.
  • EvoPhase created the Birmingham Blade, a compact wind turbine powered by AI that works at low wind speeds.
  • AI development services in the USA are helping startups create prototypes quickly to validate product-market fit and attract investors.
  • AI is not yet capable of replacing every job due to struggles with detailed real-world tasks and potential for biased results.
  • Bitget launched GetAgent, an AI assistant for crypto trading that analyzes real-time prices and market sentiment to provide personalized insights.

AI helps infertile couple get pregnant after 18 years

A couple in the United States struggled with infertility for 18 years. They finally conceived with the help of artificial intelligence. Columbia University's Infertility Center used its AI-powered STAR system to find three sperm in the husband's sample. These sperm were then used for IVF, resulting in a successful pregnancy. The STAR system costs less than $3,000 and will be shared with other fertility centers.

AI helps couple have baby after 18 years of trying

A couple struggled with infertility for 18 years due to the husband's low sperm count. They found success using the Sperm Tracking and Recovery (STAR) method at Columbia University Fertility Center. The STAR method uses AI to find hidden sperm. Researchers found three sperm and used them for IVF, leading to pregnancy. The STAR method costs under $3,000 and could revolutionize infertility treatment.

AI technology helps couple pregnant after 18 years of infertility

A couple who tried to have a baby for 18 years is now pregnant thanks to AI. The couple had trouble conceiving because the man had very little sperm. The Columbia University Fertility Centre used a new AI system called STAR to find hidden sperm. STAR found three sperm, which were used to fertilize the woman's eggs through IVF. The baby is due in December, marking the first successful pregnancy using the STAR method.

AI sperm-detecting tech helps couple conceive after 18 years

A couple conceived after 18 years of infertility using new AI technology. The couple tried in vitro fertilization but it was unsuccessful because the man had very low sperm. Researchers used AI-assisted STAR technology to study the man's semen. The STAR system found three sperm, which were used to help the woman conceive via IVF. The doctor said the technology could be a game-changer for couples with similar fertility issues.

AI transforms product experience for retailers and customers

Retailers face challenges showcasing accurate product information despite digital systems. Inconsistent data leads to customer frustration and regulatory issues like Natasha's Law. The digital product passport in 2026 will require transparency on product origins and environmental impact. AI can improve product information management by automating data enrichment and error detection. AI also uses image recognition for product accuracy, ensuring consistent information across all channels.

Mango uses AI stylist for online shopping

Mango launched an AI stylist tool on its website and Instagram. The tool gives product suggestions based on styling trends and user requests. Debenhams Group is using AI to automate product descriptions and translations. Roblox promoted the M3GAN movie by letting users battle in Roblox games. REWE Group's app now lets users pay for purchases and redeem coupons with a single scan.

AI agents: Hype or reality?

Google showed off a digital assistant that can help with tasks like bicycle repair. The company introduced Agent-to-Agent (A2A), an open standard for agents from different companies to work together. There's a risk of overhyping AI agents, as the term is used for simple scripts and complex AI workflows. Most agents are powered by large language models (LLMs), which can be unpredictable. Google's A2A protocol defines how agents talk, but not what they mean, and agents may not be naturally cooperative.

Study says too much AI can turn buyers away

A new study reveals that using the term "AI-powered" might discourage customers from buying products. Consumers, especially those buying premium products, are less impressed by "smart" devices. The study was published in the Journal of Hospitality Marketing and Management.

Heartland Dental sued over AI use in phone calls

Heartland Dental and RingCentral are facing a class-action lawsuit. The suit claims they violated the Federal Wiretap Act. Heartland Dental uses RingCentral's AI to transcribe and summarize phone calls without patient consent. The AI product also conducts sentiment analysis and generates keywords from the calls. Megan Lisota filed the complaint in federal court.

France lags in AI adoption despite Mistral's presence

France is behind in adopting AI technology compared to other EU countries. Only about 10% of French companies used AI-related tech last year. This is lower than the EU average of 13%. Reasons include a lack of digitalization among small businesses and worries about generative AI risks. Capgemini suggests focusing on value creation, not just productivity, to encourage AI adoption.

AI-designed wind turbine mimics 7 turbines

The Birmingham Blade, created by EvoPhase, is a compact wind turbine powered by AI. It works at low wind speeds, making it suitable for urban settings. EvoPhase used AI to test over 2,000 designs. The turbine has six curved blades that capture lower wind speeds. EvoPhase is also creating a turbine for Edinburgh's strong wind conditions.

AI development services turn ideas into investor-ready products

AI development services in the USA help startups create prototypes quickly. These prototypes validate product-market fit and reduce time-to-market. Investors are more likely to fund projects with working prototypes. AI-powered prototyping uses foundation models and pre-trained systems to generate interfaces and code. This approach reduces development risk and increases appeal to investors.

AI isn't ready to replace every job

AI is improving but isn't ready to replace every job. It struggles with detailed real-world tasks in areas like school work and human resources. Teachers find students using AI to write papers that need fact-checking and editing. AI algorithms in human resources can produce biased results, risking hiring discrimination lawsuits. AI-generated search results can be inaccurate, despite being widely used.

Bitget launches AI assistant for crypto trading

Bitget launched GetAgent, an AI assistant that simplifies crypto trading. GetAgent analyzes real-time prices and market sentiment to provide personalized insights. It helps traders understand when and how to act. The AI learns from user interactions and trading patterns. Bitget aims to make crypto more accessible with this tool.

Sources

AI Infertility Sperm Tracking and Recovery (STAR) Columbia University Fertility Center IVF Pregnancy Low Sperm Count AI stylist Product Information Management Digital Product Passport AI Agents Large Language Models (LLMs) Agent-to-Agent (A2A) Consumer Perception AI Adoption Wind Turbine AI Development Services Prototyping AI in HR AI in Education Crypto Trading AI Assistant Retail Sentiment Analysis Data Enrichment Error Detection Image Recognition Product Descriptions Product Origins Environmental Impact Personalized Insights Market Sentiment