Amazon has been actively incorporating artificial intelligence into its ecosystem to enhance customer experience, with multiple new features being tested and launched recently. These innovations aim to make shopping more personalized and convenient for users. The company's efforts to integrate generative AI across its platforms are part of a broader trend in the tech industry to leverage AI for improved customer engagement and service.
Amazon Testing Shopping and Health Assistants
Amazon is testing new shopping and health assistants as it dives deeper into generative AI. One feature, called Interests AI, prompts users to enter conversational search queries, and another tool is a chatbot focused on health and wellness. Amazon CEO Andy Jassy has pushed employees across the company to build AI applications, with AI becoming a major area of investment across Amazon, including in its retail, cloud computing, devices, and health-care businesses. The new services appeared on Amazon's app or website in recent weeks, allowing consumers to browse for products using more conversational language and receive medical guidance and care tips.
Amazon Launches Interests AI Shopping Tool
Amazon has launched a new AI-powered tool for shopping called 'Interests' that lets users enter personalized shopping prompts based on their interests and price limits. The feature uses large language models to convert everyday language into queries that traditional search engines can understand, resulting in more relevant product suggestions. Interests is currently available to a small group of users in the U.S. via the Amazon Shopping app on iOS and Android devices, as well as on the mobile website under the 'Me' tab, with plans to expand access to more U.S. customers in the coming months.
Amazon Introduces Beta AI Shopping Tool
Amazon has rolled out a beta version of a new artificial intelligence tool that surfaces products based on interests to some shoppers in the U.S. The feature, which Amazon named 'Interests,' employs large language models to automatically translate everyday language into queries and attributes that traditional search engines can process and turn into product recommendations. Amazon is aiming to make shopping on its platform quicker and more convenient with this feature, which is part of its growing lineup of AI advancements.
Amazon Testing New AI Search Experience
Amazon is testing a new AI search experience called 'Interests' that suggests products based on prompts. The feature asks shoppers to describe what they are looking for and makes relevant suggestions, then notifies the customer when there are new items related to the prompt or 'noteworthy updates.' This is the latest AI-related shopping tool from Amazon, which launched its 'Rufus' shopping assistant last year.
Anthropic Wins Early Round in Music Publishers' AI Copyright Case
Anthropic, an artificial intelligence company, has convinced a California federal judge to reject a preliminary bid to block it from using lyrics owned by Universal Music Group and other music publishers to train its AI-powered chatbot Claude. The publishers claimed Anthropic used the lyrics without permission, but the court found their request too broad and failed to show Anthropic's conduct caused them 'irreparable harm.' This case is one of several arguing that copyrighted works have been misused without consent or payment to develop AI products, with fair use likely to be a key issue in these lawsuits.
Key Takeaways
- Amazon is testing and launching several AI-powered features to enhance customer experience.
- The company's 'Interests' feature allows users to enter personalized shopping prompts based on their interests and price limits.
- Amazon is also testing a chatbot focused on health and wellness.
- The use of AI in shopping is becoming more prevalent, with several companies investing in AI-powered tools.
- The issue of fair use of copyrighted material in AI development is a growing legal concern.
- Amazon plans to continue expanding its AI-powered features to more customers in the coming months.
Sources
- Amazon is testing shopping, health assistants as it pushes deeper into generative AI
- Amazon’s AI-powered ‘Interests’ feature automatically finds new products that match your passions and hobbies
- Amazon Launches 'Interests' AI shopping tool, Reportedly Testing Health Chatbot
- Amazon launches personalized shopping prompts as part of its generative AI push
- Amazon Launches an AI Assistant That Knows What You Like
- Amazon has a new AI-powered tool for shopping
- Amazon introduces beta AI shopping too, 'Interests'
- Amazon testing new AI search experience ‘Interests’ that suggests products based on prompts
- Amazon Tests 'Interests' AI shopping tool, Health Chatbot
- Anthropic wins early round in music publishers' AI copyright case