October 25, 2025

analysis  
Amazon Amelia AI Glasses, Nvidia AI Hub, $40 Million Investment

Mondelez is significantly cutting marketing costs, by up to 50%, using a new generative AI tool developed with Accenture, which has seen over $40 million in investment. The company is already deploying this AI for social media content for brands like Chips Ahoy and Milka, and plans to use it for online product pages on Amazon and Walmart. Looking ahead, Mondelez aims to produce AI-generated TV ads for the 2026 holiday season and potentially the 2027 Super Bowl, building on previous AI applications in food science for flavor development. Meanwhile, Amazon is enhancing delivery driver efficiency and safety with prototype AI smart glasses called Amelia, which offer a heads-up display for navigation and tasks, potentially saving drivers up to 30 minutes per shift. In the Dominican Republic, a partnership with NVIDIA is establishing a Center of Excellence in Artificial Intelligence (CEIA) to foster regional AI talent and adoption, supported by President Luis Abinader. This initiative aligns with the nation's National AI Strategy, focusing on training and digital sovereignty. The broader impact of AI is evident in the smartphone market, where generative AI is projected to drive 43% growth by 2027, shifting focus towards AI-driven experiences over traditional hardware. However, the rapid advancement of AI also outpaces safety and privacy measures, raising concerns about data leaks and prompt injection attacks, underscoring the need for enhanced media literacy to critically evaluate AI-generated content. In the realm of finance, Flipside AI is demonstrating its capability to analyze on-chain data, recently uncovering details of potential insider trading involving between $80 million and $160 million USDC following a tariff announcement. This highlights the growing importance of AI in verifying information and navigating complex markets.

Key Takeaways

  • Mondelez is reducing marketing costs by 30-50% using a generative AI tool, with over $40 million invested in its development.
  • Mondelez plans to use AI for online product pages on Amazon and Walmart, and aims to launch AI-generated TV ads by 2026.
  • Amazon is testing AI smart glasses, Amelia, for delivery drivers to improve safety and efficiency, potentially saving drivers up to 30 minutes per shift.
  • The Dominican Republic, with President Luis Abinader, is partnering with NVIDIA to establish a regional AI hub focused on training and technology adoption.
  • Generative AI is expected to drive 43% growth in the smartphone market by 2027, emphasizing AI-driven experiences.
  • Rapid AI development is outpacing safety and privacy measures, leading to concerns about data security and misinformation.
  • Media literacy is crucial for critically evaluating AI-generated content and understanding AI processes.
  • Flipside AI has used on-chain data analysis to uncover potential insider trading involving $80 million to $160 million USDC.
  • Walmart is selling an affordable outdoor security camera with AI-enabled motion detection for $25.
  • State AI regulations, like New York City's Local Law 144, are becoming increasingly important in employment law concerning AI hiring tools.

Mondelez uses AI to cut marketing costs by up to 50%

Snack maker Mondelez is using a new generative AI tool to reduce the cost of creating marketing content by 30% to 50%. Developed with IT firm Accenture, the tool has received over $40 million in investment. Mondelez is already using the AI for social media content for Chips Ahoy cookies in the U.S. and Milka chocolate in Germany. The company plans to use the tool for Oreo product pages on Amazon.com. Humans will review all AI-generated content to prevent errors and ensure compliance with company rules.

Mondelez leverages AI for marketing Oreos and other snacks

Mondelez, the company behind Oreos, is using AI technology to lower its marketing expenses. The company aims to potentially create commercials for major events like the Super Bowl by 2027. While not yet featuring human images, Mondelez is testing AI-generated ads on social media and plans to use them for Oreo product pages on Amazon and Walmart. Previously, Mondelez used AI to help food scientists develop new flavors, speeding up product creation.

Mondelez to launch AI-generated TV ads next year

Snacking giant Mondelez is using generative AI to significantly cut marketing costs and plans to release AI-generated TV ads next year. The company has invested over $40 million in an AI video tool that can reduce production costs by half. These AI-made TV ads are expected to be ready for the 2026 holiday season and possibly the 2027 Super Bowl. Mondelez is currently using the tool for social content for Chips Ahoy and Milka, and will use it for online product pages for Oreo cookies.

Amazon's AI smart glasses offer delivery drivers a new view

Amazon has developed prototype AI smart glasses called Amelia that provide delivery drivers with a heads-up display. These glasses aim to improve driver safety and efficiency by showing navigation, hazards, and delivery tasks directly in their field of view. Delivery drivers involved in testing reported feeling safer and more focused. Amazon estimates the glasses could save drivers up to 30 minutes per shift by streamlining tasks. Future versions may include real-time defect detection for parcels.

Walmart offers affordable outdoor security camera with AI

Walmart is selling an outdoor security camera for $25 that features AI-enabled motion detection. The Qnine Wireless Outdoor Security Camera offers 3-megapixel video quality, waterproof design, and night vision. It connects wirelessly via 5G WiFi, allowing users to stream video to their smartphones through a free app. The AI motion detection helps reduce false alarms by identifying real threats. Shoppers praise its value and superior night vision compared to older models.

Media literacy must adapt to the age of AI

Media and information literacy (MIL) is crucial for critically evaluating information, especially with the rise of AI-generated content. MIL education needs to help people understand the processes behind AI, identify bias, and combat misinformation. UNESCO emphasizes that MIL is essential for ensuring human rights, privacy, and ethical digital practices in an AI-driven world. Global MIL Week 2025 highlights the need for a whole-of-society approach to strengthen these skills, as AI's rapid development outpaces current safety measures.

Dominican Republic partners with NVIDIA for AI hub

The Dominican Republic has partnered with NVIDIA to create the Center of Excellence in Artificial Intelligence (CEIA), aiming to become a regional AI hub. This collaboration supports the nation's National AI Strategy by focusing on training, infrastructure, and digital sovereignty. President Luis Abinader stated the partnership will boost AI talent and technology adoption across the economy. NVIDIA will provide expertise and resources, including access to AI platforms and training programs, to support research and development in areas like smart manufacturing and healthcare.

AI development outpaces safety measures

The rapid advancement of artificial intelligence is outpacing the development of safety and privacy measures. Experts and industry leaders are concerned about subtle issues like AI accidentally sharing private data or violating privacy laws due to a lack of understanding of consequences. AI browsers are also vulnerable to prompt injection attacks, where hidden instructions can trick the AI into performing harmful actions. The article stresses the need for consumers to stay informed about AI risks and consider safer, slower approaches when necessary.

Generative AI to drive 43% smartphone market growth by 2027

Generative AI is expected to significantly transform smartphones, leading to an estimated 43% market growth by 2027. AI integration into operating systems like Android will enable features that reduce reliance on traditional smartphone designs. Experts predict AI will create context-aware computing experiences, making the physical form factor less important than the intelligence powering the device. This shift could disrupt the app-centric model and challenge the focus on iterative hardware upgrades, with AI-driven experiences potentially becoming available even on budget devices.

State AI rules gain importance in employment law

As employers increasingly use AI in hiring, state regulations like New York City's Local Law 144 are becoming more critical than federal policy. Companies using AI tools must now prove job-relatedness, monitor outcomes, disclose AI use, and defend their methods. NYC's LL 144 requires independent bias audits and advance notice to candidates, though its scope is limited. Recent litigation, like Mobley v. Workday, also introduces vendor liability, making employers responsible for the impacts of AI hiring tools and potentially opening doors for age and disability discrimination claims.

MSSP market adapts to AI driven changes

The Managed Security Service Provider (MSSP) market is rapidly evolving due to AI, leading to a blending of services like identity protection, data security, and AI governance. Companies are merging previously separate areas to remain relevant, with startups focusing on AI agents and machine identity security. Partnerships are connecting threat intelligence directly to automated responses, shifting the industry from reactive threat management to integrated information processing and decision-making. This trend emphasizes the growing connection between security, AI, and compliance.

Flipside AI uncovers crypto insider trading details

Flipside AI, a blockchain intelligence platform, helps users verify news claims by querying on-chain data with natural language. Recently, it was used to investigate allegations of insider trading related to a crypto 'bloodbath' following a tariff announcement on October 9, 2025. The platform identified a specific wallet that received between $80 million and $160 million USDC and traced fund flows, revealing a network of wallets preparing for large short positions. This demonstrates how Flipside AI can turn vague news into verifiable insights for both technical and non-technical users.

Sources

AI in marketing Generative AI Cost reduction Content creation Mondelez Accenture Social media Product pages AI in advertising Commercials Super Bowl AI in product development Amazon Walmart AI smart glasses Delivery drivers Safety Efficiency Heads-up display AI security cameras Motion detection Media literacy Misinformation Ethical AI AI strategy NVIDIA Dominican Republic AI hub Digital sovereignty AI talent Smart manufacturing Healthcare AI safety Privacy AI risks AI in smartphones Market growth Context-aware computing AI in employment Hiring tools Bias audits Discrimination claims MSSP market AI governance Identity protection Data security Threat intelligence Automated responses AI in cryptocurrency Blockchain intelligence Insider trading On-chain data Flipside AI