Amazon AI Series Grows as Rumble Secures $767 Million Funding

The artificial intelligence landscape continues to evolve rapidly, marked by significant investments, strategic acquisitions, and widespread adoption across diverse sectors, alongside emerging governance and ethical considerations. In a major development, video platform Rumble is set to acquire German AI cloud company Northern Data in an all-stock deal valued at approximately $767 million. This acquisition is closely tied to another significant agreement, where Tether, a prominent digital assets company, committed up to $150 million to Rumble for GPU services over a two-year period. Rumble CEO Chris Pavlovski highlighted that this partnership will support Tether's ambition to build a decentralized AI ecosystem, focusing on privacy and independence. AI's influence is also reshaping corporate leadership and operational strategies. Concentra, the largest US occupational health services provider, announced on November 10, 2025, the appointment of Jason Cooper as its Chief Data, Analytics, and Artificial Intelligence Officer. CEO Keith Newton emphasized that Cooper's extensive experience will be crucial in leveraging data, enhancing analytics, and accelerating AI adoption to meet the company's growth objectives. Similarly, the entertainment industry is embracing AI for production efficiencies, as seen with Amazon's _House of David_ series. Showrunner Jon Erwin utilized 350 to 400 AI-generated shots in season 2, a substantial increase from season 1, to create battle scenes, crowds, and landscapes more cost-effectively, though critics have noted the visual quality. Beyond business and entertainment, AI is making critical advancements in public services and healthcare. Weather forecasting is undergoing a transformation, with AI models processing vast amounts of historical data to deliver faster and more accurate predictions, as explained by University of Utah professor Jim Steenburgh. OpenSnow, for instance, plans to launch its first AI-based model this winter for detailed local forecasts. In healthcare, Cleerly, a leader in AI cardiovascular imaging, presented research on November 10, 2025, demonstrating that its AI-powered analysis of coronary CT angiography is superior to traditional methods in predicting major heart events. Pharmacists are also recognized as vital for the safe and ethical integration of AI in healthcare, especially for medication management, with the American Society of Health-System Pharmacists advocating for their active role in validating AI tools and policy creation. The American Hospital Association leaders are also slated to discuss AI at the World Hospital Congress. As AI becomes more pervasive, governance and ethical frameworks are becoming increasingly important. India's Ministry of Electronics and Information Technology released new AI Governance Guidelines on November 10, 2025, adopting a cooperative approach to foster innovation while addressing risks like deepfakes and bias. The guidelines propose using existing laws with modifications rather than creating entirely new AI legislation. Meanwhile, in the influencer economy, many brand deals currently lack clauses addressing AI, intellectual property, or copyright, creating potential risks for both brands and creators, prompting some agencies like Sway Group to begin incorporating rules against deepfakes in contracts.

Key Takeaways

• Rumble is acquiring German AI cloud company Northern Data in an all-stock deal valued at approximately $767 million.
• Tether committed up to $150 million to Rumble for GPU services over two years to support its decentralized AI ecosystem and model training.
• Concentra appointed Jason Cooper as Chief Data, Analytics, and Artificial Intelligence Officer on November 10, 2025, to align data strategy and accelerate AI adoption, as stated by CEO Keith Newton.
• Amazon's _House of David_ show utilized 350-400 AI-generated shots in its second season to create visual effects like battle scenes and landscapes more affordably.
• India's Ministry of Electronics and Information Technology released new AI Governance Guidelines on November 10, 2025, focusing on cooperation and trust while addressing risks like deepfakes.
• Cleerly's AI-powered coronary CT angiography analysis proved more effective than traditional risk scores in predicting major heart events, based on research presented on November 10, 2025.
• Pharmacists are considered essential for the safe and ethical integration of AI in healthcare, particularly for medication management and validating AI tools.
• AI is enhancing weather forecasting, enabling faster and more accurate predictions, with OpenSnow launching its first AI-based model this winter.
• Many influencer brand deals currently lack specific clauses regarding AI, intellectual property, or copyright, creating potential risks for both brands and creators.
• The American Hospital Association leaders will discuss artificial intelligence at the International Hospital Federation's 48th annual World Hospital Congress.

Tether invests $150 million in Rumble for AI services

Tether, a major digital assets company, committed up to $150 million to Rumble Inc. for GPU services over a two-year period. This agreement supports Tether's goal to build a decentralized AI ecosystem and train its AI models. The deal becomes active after Rumble completes its voluntary public exchange offer for Northern Data AG. Rumble's CEO Chris Pavlovski stated this partnership will help Tether execute its AI plans focused on privacy and independence.

Rumble acquires German AI company Northern Data for $767 million

Video platform Rumble announced it will buy the German AI cloud company Northern Data in an all-stock deal. The acquisition is valued at about $767 million. Northern Data shareholders will receive 2.0281 newly issued Class A shares of Rumble for each of their Northern Data shares.

Concentra names Jason Cooper Chief Data and AI Officer

Concentra, the largest US occupational health services provider, appointed Jason Cooper as its Chief Data, Analytics, and Artificial Intelligence Officer on November 10, 2025. In this new role, Cooper will align Concentra's data strategy, technology, and insights with the company's growth goals. CEO Keith Newton stated Cooper's expertise will help the company use data, improve analytics, and speed up AI adoption. Cooper brings over 25 years of experience in leveraging data and technology across various sectors.

Concentra appoints Jason Cooper to lead data and AI

Concentra, the nation's largest provider of occupational health services, announced on November 10, 2025, the appointment of Jason Cooper. He will serve as the new Chief Data, Analytics, and Artificial Intelligence Officer. In this position, Cooper will make sure Concentra's data strategy, technology use, and insight creation support the company's main growth priorities.

AI revolutionizes weather forecasting in Utah and beyond

Artificial intelligence is quickly changing how weather forecasts are made, making them faster and more accurate. University of Utah professor Jim Steenburgh explains that AI models process decades of weather data quickly, finding patterns traditional systems miss. This allows for faster insights, though human forecasters remain crucial for interpreting local conditions. In Utah, OpenSnow is launching its first AI-based model this winter, providing highly detailed forecasts for specific areas like ski resorts worldwide.

Amazon show House of David uses hundreds of AI shots

Jon Erwin, showrunner for Amazon's _House of David_, used 350 to 400 AI-generated shots in season 2 due to budget limits. This is a big jump from the 70 AI shots in season 1. AI helped create battle scenes, crowds, fortresses, and landscapes much cheaper and faster than traditional visual effects. While Erwin praises AI, critics like Alison Herman called the show "wooden and cheap-looking." SAG-AFTRA has rules for using AI likenesses, requiring consent and fair pay for actors.

India releases new AI governance guidelines

India's Ministry of Electronics and Information Technology released new AI Governance Guidelines on November 10, 2025. These guidelines take a gentle approach, focusing on cooperation, trust, and innovation to ensure "AI for All" for inclusive development. The framework also addresses risks like deepfakes, misinformation, and bias, aiming to balance innovation with safety. India plans to use existing laws like the IT Act and DPDP Act, with changes, instead of creating new AI laws. The guidelines also suggest forming an AI Governance Group and an AI Safety Institute to oversee AI development.

Cleerly AI improves heart disease risk prediction

Cleerly, a leader in AI cardiovascular imaging, presented new research at the American Heart Association Scientific Sessions on November 10, 2025. Their AI-powered analysis of coronary CT angiography, called CCTA, proved better at predicting major heart events than traditional risk scores. The CONFIRM2 Registry study, with over 15,000 patients, showed Cleerly's AI identified more high-risk patients that older methods missed. Dr. Michael L. Steigner from Cleerly stated this AI could lead to more personalized and effective ways to prevent heart disease.

Pharmacists vital for safe AI use in healthcare

Pharmacists are essential for safely and ethically bringing artificial intelligence into healthcare, especially for managing medications. AI is already changing how drugs are prescribed and monitored, making pharmacists' clinical knowledge and ethical guidance crucial. The American Society of Health-System Pharmacists, or ASHP, states that pharmacists must actively validate AI tools, ensure transparency, and help create policies. Successful projects, like a delirium risk tool at Mount Sinai Hospital and a fax-processing tool at UCSF Health, show how important pharmacists' input is for AI success.

Influencer deals lack AI intellectual property clauses

Many brand deals with influencers currently do not include clauses about artificial intelligence, intellectual property, or copyright. This oversight leaves both influencers and brands open to risks, according to IP lawyers. Issues could arise from brands using an influencer's AI-generated likeness or creators using AI tools without telling anyone. Some agencies, like Sway Group, are starting to add rules against deepfakes in contracts. Legal experts expect that market forces or lawsuits will soon change how AI, intellectual property, and copyright are handled in the creator economy.

AHA leaders discuss AI at World Hospital Congress

Leaders from the American Hospital Association, or AHA, will speak at the International Hospital Federation's 48th annual World Hospital Congress. The event takes place in Geneva, Switzerland. They will discuss important topics such as artificial intelligence and partnerships between public and private groups.

Sources

• Tether Doubles Down on Rumble, with an Initial Commitment of up to $150 Million of GPU Services to Fuel AI Plans
• Rumble to buy German AI firm Northern Data for $767 million in an all-stock transaction
• Concentra Appoints Jason Cooper as Chief Data, Analytics, and Artificial Intelligence Officer
• Concentra Appoints Jason Cooper as Chief Data, Analytics, and Artificial Intelligence Officer
• How artificial intelligence is improving weather forecasting
• Amazon’s ‘House of David’ Used Over 350 AI Shots in Season 2. Its Creator Isn’t Sorry
• India's AI Guidelines Adopt A Softer Approach But With Scope And Limitations
• AHA 2025 Late-Breaking Science: Cleerly’s AI Atherosclerosis Quantification Outperforms Traditional Risk Scoring
• Opinion: Pharmacists Are Critical to Ensure Safe, Ethical Integration of AI in Health Care
• Brands and influencers are not including intellectual property clauses addressing AI in their deals
• AHA leadership to discuss AI, public-private partnerships and more during 48th World Hospital Congress in Switzerland