March 24, 2025

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AI Revolutionizes Sales, Advertising, and Ecommerce with Predictive Analytics and Agentic AI

The world of artificial intelligence is rapidly evolving, transforming various industries and revolutionizing the way businesses operate. From predictive analytics and decision-making in sales strategies to the integration of AI in media campaigns, companies are leveraging AI to drive efficiency and growth. As AI technology continues to advance, it's essential to stay informed about the latest developments and trends.

AI in Sales Strategies

Agentic AI is transforming sales strategies with real-time lead generation, dynamic pricing, hyper-personalization, and predictive analytics. According to a report, 33% of business apps will adopt agentic AI by 2028. Agentic AI learns from its surroundings, identifies patterns, and undertakes independent actions, driving sales growth. It has improved lead generation, optimized pricing, and enabled intelligent engagement and hyper-personalization. Sales professionals can now focus on closing deals rather than manual research, thanks to agentic AI.

AI Prompting 101 Webinar for Radio Sales Pros

Radio Ink will host a webinar on AI prompting for radio sales professionals, focusing on crafting effective AI prompts to get better answers and drive revenue. The webinar will feature industry leaders and provide hands-on training on AI prompting. Attendees will learn how to ask AI platforms the right questions to get usable answers and streamline their workflow.

The Advertising Industry and AI

The advertising industry is undergoing a significant transformation with the integration of AI. While 90% of agencies, brands, and publishers use some AI tools, only 30% have fully integrated AI across the media campaign lifecycle. The industry is moving slowly, with 70% of agencies, brands, and publishers not yet fully scaling AI usage. However, AI has the potential to build media plans, generate audience segments, and forecast performance, revolutionizing the way media campaigns are conceived and executed.

ChannelSight.AI Launch

ChannelSight has launched ChannelSight.AI, a next-generation AI-powered predictive analytics platform that empowers brands to boost online sales and optimize digital shelf performance. The platform provides clear, prioritized, and actionable recommendations for sellers, predicting which channels will outperform and identifying opportunity areas to increase revenue. ChannelSight.AI is a game-changer for brands seeking improved eCommerce performance, offering predictive digital shelf analytics, customer journey optimization, and actionable performance insights.

Predictive AI and GenAI

Predictive AI will solve GenAI's reliability problem by predicting which cases require human intervention. Predictive intervention will enable genAI systems to gain trust and deploy broadly, realizing genAI's promise of autonomy. By predicting which cases are most likely to be problematic, predictive AI can decrease the rate of problematic content reaching customers to an acceptable level.

IAB Report on AI Adoption

Agencies and publishers have been quicker to integrate AI into their media campaigns than brands, according to an IAB report. While AI has long been used for yield management and automation, the explosion of generative and agentic AI solutions will radically alter the digital media ecosystem. The report suggests a phased approach to AI adoption, ensuring data inputs and outputs are secure and of high quality.

Noibu Launches AI-Powered Ecommerce Site Health Solution

Noibu has launched an AI-powered ecommerce site health solution for Salesforce Commerce Cloud, enabling merchants to detect, investigate, and resolve critical site issues faster. The solution provides instant issue detection, AI-powered search and query, revenue-centric prioritization, and actionable insights. Noibu's AI-powered platform helps merchants optimize site performance and boost conversions, ensuring their sites remain high-performing, error-free, and built for growth.

Zscaler: AI Use Increases, So Do AI Risks

As AI use increases, so do AI risks, according to Zscaler. Threat researchers have seen a 3,000% year-over-year jump in the use of AI and machine learning tools, which comes with serious security risks, including unsanctioned usage and data exposure. Zscaler is urging organizations to adopt approaches like zero-trust, which assumes any user or device trying to connect to the network is untrustworthy until verified.

Key Takeaways

  • Agentic AI is transforming sales strategies with real-time lead generation, dynamic pricing, and predictive analytics.
  • The advertising industry is slowly integrating AI, but it has the potential to revolutionize media campaigns.
  • ChannelSight.AI is a next-generation AI-powered predictive analytics platform that empowers brands to boost online sales.
  • Predictive AI will solve GenAI's reliability problem by predicting which cases require human intervention.
  • Agencies and publishers are quicker to integrate AI into their media campaigns than brands.
  • Noibu's AI-powered solution helps merchants optimize site performance and boost conversions.
  • As AI use increases, so do AI risks, and organizations must adopt approaches like zero-trust to mitigate these risks.

Sources

Artificial Intelligence AI in Sales Strategies Agentic AI Predictive Analytics AI-Powered Ecommerce Site Health Solution AI Risks and Security