AI-Powered Education and Marketing
San José State University has been awarded a $150,000 grant to advance artificial intelligence in California's public colleges and universities. The funding will be used to develop and use AI in teaching and learning, improving student outcomes statewide. The project, called SpartanAI, aims to establish a framework for effective AI-human collaboration in course design.
In related news, The Brooks Group has partnered with SalesHood to deliver AI-powered eLearning through its BrooksUP platform. The platform helps organizations strengthen sellers' skills, reinforce sales training concepts, and improve performance. BrooksUP's AI-powered learning scenarios support the reinforcement of sales training through continuous learning paths.
AI Decisioning in Marketing
Hightouch, a composable CDP and AI decisioning platform, has raised an $80 million Series C investment round at a $1.2 billion valuation. The funding will accelerate adoption of the company's AI Decisioning product, which allows marketers to simply identify a business goal and then lets AI agents deliver the optimal 1:1 marketing experiences that will achieve that goal.
Hightouch's AI Decisioning product has enabled the company to more than double revenue in the last year and to add numerous enterprise customers like PetSmart, Spotify, and Accor Hotels. The product uses a combination of reinforcement learning and other models to decide the best message, channel, and timing for each customer.
AI Security and Governance
Enterprises are under pressure to deploy AI solutions, but this is escalating data security risks. A recent report by Fortanix found that 97% of companies plan to buy or build a GenAI solution, but 87% of security executives reported a breach in the past 12 months. To address this, IndyKite has launched its AI Control Suite, a comprehensive set of capabilities designed to secure and govern AI-driven data operations.
Anzenna has also launched its Winter Product Release, introducing the first agentic AI security platform that delivers pinpoint-accurate risk identification and real-time, automated remediation across an organization's existing security ecosystem.
Key Takeaways
- AI is being increasingly used in education and marketing, with San José State University and Hightouch leading the way.
- Enterprises are under pressure to deploy AI solutions, but this is escalating data security risks.
- IndyKite and Anzenna are addressing these risks with their AI Control Suite and agentic AI security platform, respectively.
- AI decisioning is becoming a key tool for marketers, allowing them to personalize marketing experiences at scale.
- The use of AI in education and marketing is expected to continue to grow in the coming years, with a focus on improving student outcomes and driving loyalty and frequency of purchase.
Sources
- San José State in Partnership with Quality Matters, Awarded $150K Grant to Advance Artificial Intelligence in California’s Public Colleges and Universities
- The Brooks Group Partners with SalesHood to Deliver AI-Powered eLearning
- Customer data startup Hightouch raises new funding at $1.2 billion valuation in round led by Sapphire Ventures
- Enterprises aren’t aligning AI governance and AI security. That’s a real problem
- Anzenna Launches First-of-Its-Kind Agentic AI Security Solution for Human-Centered Security, With One-Click Remediation
- IndyKite Launches AI Control Suite to Redefine AI Security
- Fortanix Releases 2025 GenAI Data Security Report: Majority of Enterprises Under Pressure to Deploy AI Solutions, Escalating Data Security Risks
- Musk’s xAI claims new Grok3 model performs better than rivals
- Hightouch bags $80m Series C at $1.2bn valuation as it brings AI decisioning to retail marketers — Retail Technology Innovation Hub
- Hightouch Announces $80M Series C at $1.2B Valuation to Bring AI Decisioning to Marketers