June 13, 2025

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AI Integration: Mattel, Planisware, Floods, and More

Several companies are integrating AI into their products and operations. Mattel is partnering with OpenAI to launch AI-powered toys and games later this year, focusing on safety and innovation. Planisware unveiled new AI features for its project management software at the Exchange25 EMEA conference. An AI-generated ad for the NBA Finals, created using Google's Veo 3, cost only $2,000. Virginia Tech researchers are using AI to predict catastrophic floods. Genesis Therapeutics has hired Aleksandra Faust as its Chief Artificial Intelligence Officer to enhance its drug discovery efforts. The Golisano Institute is preparing for the second year of its AI class. Arm's CEO has criticized U.S. chip export controls to China, while Huawei downplays its chip achievements amid these restrictions. Experts at the transport logistic and air cargo Europe event discussed AI's role in the air cargo industry. Concerns have also been raised about the potential impact of AI on job loss and the adequacy of current legislation to address these challenges.

Key Takeaways

  • Mattel is partnering with OpenAI to launch AI-powered toys and games, prioritizing safety and innovation.
  • Planisware introduced new AI features for its project management software at the Exchange25 EMEA conference.
  • An AI-generated ad for the NBA Finals cost only $2,000, showcasing the potential for cost-effective AI advertising.
  • Virginia Tech researchers are using AI to predict catastrophic floods with high accuracy.
  • Genesis Therapeutics hired Aleksandra Faust as CAIO to lead AI-driven drug discovery efforts.
  • The Golisano Institute is preparing for its second year of AI education, highlighting the growing importance of AI skills.
  • Arm's CEO criticizes U.S. chip export controls to China, citing concerns about hindering progress.
  • Huawei downplays its chip achievements amid US restrictions, acknowledging they still lag behind the US.
  • Experts discussed the increasing role of AI in the air cargo industry at a recent event in Munich.
  • Concerns are raised about AI's potential impact on job loss and the need for adequate legislation.

Mattel and OpenAI team up for AI toys this year

Mattel, the maker of Barbie and Hot Wheels, is working with OpenAI to create AI-powered toys and games. They plan to launch their first product later in 2025. Mattel wants to add AI to make playtime better while focusing on safety and privacy. They will also use OpenAI's ChatGPT Enterprise to help create new products. This move comes as Mattel looks for new ways to grow beyond traditional toys.

Mattel and OpenAI partner to bring AI to toys and games

Mattel, the company behind Barbie, is partnering with OpenAI to bring AI to toy-making and content. This deal is a first for OpenAI, which usually works with news companies. Mattel hopes to use AI to make toys and entertainment better. Their first AI product is expected later this year, focusing on safety. Mattel will also use OpenAI's tools like ChatGPT Enterprise to help create new ideas.

AI Barbie Mattel and OpenAI create new AI toy

Mattel, the maker of Barbie, is partnering with OpenAI to develop AI toys and games. Their first AI product is expected later this year. Mattel wants to use AI to make playtime more innovative, safe, and private. They will also use OpenAI's ChatGPT Enterprise to improve their business. This move comes as Mattel tries to overcome slowing toy sales.

Mattel and OpenAI partner for AI toys and games this year

Mattel, the company that makes Barbie and Hot Wheels, is teaming up with OpenAI to create toys and games using artificial intelligence. The companies plan to release their first AI-powered product later this year. Mattel aims to make playtime more fun and safe with this new technology. They will also use OpenAI's ChatGPT Enterprise to help with product ideas. This partnership happens as Mattel seeks ways to boost its business.

Mattel and OpenAI join forces for AI-powered toys

Mattel, the maker of Barbie, is partnering with OpenAI to create AI-powered toys and games. They expect to announce their first product later this year. Mattel wants to use AI to make its brands more engaging and safe. The company will also use OpenAI's ChatGPT Enterprise to improve product development. This collaboration shows how AI is changing many industries.

Mattel and OpenAI to launch AI toys in 2025

Mattel is partnering with OpenAI to create toys and games powered by artificial intelligence. The first AI product is expected to launch later this year. Mattel aims to make play experiences more innovative, safe, and fun. They will also use OpenAI's ChatGPT Enterprise to improve their business operations. This partnership comes as Mattel looks to expand beyond traditional toys.

Mattel and OpenAI team up to create AI toys and games

Mattel, the maker of Barbie and Hot Wheels, is working with OpenAI to create new AI toys and games. The companies plan to release their first product later this year. Mattel wants to use AI to make playtime more exciting and innovative. They will focus on data privacy and safety when selling these new products. Mattel is also using ChatGPT software to help with product development.

Planisware reveals AI innovations at Exchange25 EMEA conference

Planisware, a company that provides project management software, showed off its new AI features at the Exchange25 EMEA conference in Paris. The company is investing in AI and automation to help businesses plan better. They introduced an AI-Powered Unified Platform that gives users a personalized experience. Planisware also highlighted improvements to its Planisware Enterprise and Planisware Orchestra products. These updates aim to make project management easier for companies of all sizes.

Planisware unveils AI tools at Exchange25 EMEA conference

Planisware, a leading software company for project management, presented its new AI features at the Exchange25 EMEA conference in Paris. The company is focusing on AI and automation to help organizations plan more effectively. They launched an AI-Powered Unified Platform that provides a customized user experience. Planisware also showcased updates to its Planisware Enterprise and Planisware Orchestra software. These improvements are designed to make project management simpler for businesses of all sizes.

AI-generated ad for NBA Finals cost only $2000

An AI-generated ad aired during the NBA Finals, created for the betting platform Kalshi. The ad was made using Google's new text-to-video generator, Veo 3, and cost only $2,000. It features AI-generated people in strange situations, highlighting different things people are betting on. PJ Accetturo, an AI filmmaker, said it took 300-400 generations to get 15 usable clips. He used Gemini to create a shot list and prompts for Veo 3, then edited the clips together.

AI-made gambling ad airs during NBA Finals

A gambling company called Kalshi hired PJ Ace, an AI filmmaker, to create an ad for the NBA Finals. The ad, described as "unhinged," was made using Google's Gemini and Veo 3 AI tools. PJ Ace said it took only two days to create and cost significantly less than traditional ads. The ad features crazy people in crazy situations, highlighting different betting markets. PJ Ace believes AI-generated commercials are the future of advertising.

Arm CEO criticizes US chip export controls to China

Arm CEO Rene Haas is against U.S. export controls on AI chips to China. He believes limiting access to technology will slow down progress and hurt consumers. Haas mentioned that Arm has a significant presence in China. Nvidia's CEO Jensen Huang also warned that these restrictions could push Chinese companies to innovate faster. Haas has been spending more time in Washington to share his concerns.

AI could predict floods says Virginia Tech professor

A Virginia Tech professor believes AI can help predict catastrophic floods. Researchers used 40 years of hurricane data to train a deep learning model. The model can accurately predict where flooding will occur in minutes. It uses information from the National Hurricane Center to determine the impact of storms. The model can even predict a storm's impact in areas with limited data by using information from other regions.

AI's role in the future of air cargo

Experts discussed the role of AI in the air cargo industry at the transport logistic and air cargo Europe event in Munich. The conversation covered the digitalization of air cargo and the increasing use of AI. They explored new business opportunities and the growing need for strong hardware to support digital infrastructure. The panel also highlighted the rapid spread of AI across different industries.

Genesis Therapeutics hires AI expert Aleksandra Faust as CAIO

Genesis Therapeutics has hired Aleksandra Faust as its Chief Artificial Intelligence Officer. Faust has over 20 years of experience in AI, including work at Google DeepMind. She will lead Genesis' AI platform and research teams. Genesis is using AI to create new medicines for severe diseases. Faust's expertise will help Genesis develop better AI technologies for drug discovery.

Golisano Institute's AI class prepares for year two

The Golisano Institute's first AI class is graduating and preparing for its second year. The program covers data systems, AI, business analytics, and more. Students learn at the institute's AI hub. The president of the institute says AI is a big business opportunity but also a threat if not used correctly. The inaugural class graduates in August, and the fall class has 10 students registered.

AI job loss and the big beautiful bill

The author discusses the gap between the Bay Area's existential concerns about AI and DC's more technical approach. The author argues that the One Big Beautiful Bill does not take AI seriously and could make its influence worse. The bill includes a provision that prevents states from regulating AI. It also cuts subsidies for clean energy development, which is needed to power AI data centers. The author also criticizes the bill's work requirements, given the potential for AI to automate jobs.

Huawei downplays its chip achievements amid US restrictions

Huawei's founder, Ren Zhengfei, says that the company's chip achievements are exaggerated and still lag behind the US. He added that Huawei isn't that powerful yet when it comes to AI hardware. However, he insisted that there is no need to worry about US restrictions. By bundling Huawei's chips together, they can still match rival offerings from top global players.

Sources

AI Artificial Intelligence Mattel OpenAI Toys Games ChatGPT Enterprise Product Development Data Privacy Safety Innovation Planisware Project Management Software AI-Powered Unified Platform Exchange25 EMEA Conference AI Features Automation Kalshi NBA Finals AI-Generated Ad Veo 3 Google Gemini Advertising Arm Chip Export Controls China Nvidia Virginia Tech Flood Prediction Deep Learning Air Cargo Digitalization Genesis Therapeutics Aleksandra Faust Chief Artificial Intelligence Officer Drug Discovery Golisano Institute AI Class Job Loss Huawei Chips US Restrictions