Adobe Predicts 10% E-commerce Boost, ChatGPT Powers Shopping

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Artificial intelligence is rapidly reshaping various sectors, from e-commerce to healthcare and even politics. In e-commerce, AI is boosting sales, with Adobe predicting a 10% increase this holiday season, as 84% of brands utilize AI for marketing and personalization. Tools like ChatGPT are enabling conversational shopping experiences, and platforms like TikTok Shop are integrating buying directly. However, this surge in AI-driven demand is straining operational capacities, particularly in fulfillment and logistics, as many companies lack AI for inventory management. Walmart is enhancing holiday shopping with AI features in its app, offering savings, availability checks, and AR visualizations. AI's influence on shoppers is growing, now second only to search engines, with younger consumers expecting to rely on it even more for product discovery and personalized recommendations. Beyond commerce, AI's impact is also felt in the workforce, with job cuts occurring as companies adopt AI technologies, a trend discussed by Sinead Bovell. In healthcare, insurers are increasing their use of AI to counter what they perceive as aggressive hospital coding and billing tactics. Meanwhile, the rapid global deployment of generative AI is outpacing regulatory efforts, creating uneven governance and potential risks. Experts suggest government subsidies for AI are unnecessary due to strong private sector investment, advocating instead for targeted support in areas like defense research. In Europe, AI deepfakes have already influenced elections, raising concerns about disinformation. To address the growing need for AI expertise, Cengage Work and LinkedIn Learning are expanding AI and cybersecurity training, as a recent report indicates only 51% of graduates feel adequately skilled. Danone is also exploring AI's potential in nutrition, particularly for individuals managing weight loss or taking GLP-1 drugs, using AI to identify nutritional gaps and support consumers.

Key Takeaways

AI is projected to increase e-commerce sales by 10% this holiday season, with 84% of brands using AI for marketing and personalization.
Tools like ChatGPT are facilitating conversational shopping, but increased AI-driven demand is straining e-commerce operational infrastructure like fulfillment and logistics.
Walmart is integrating AI into its app to simplify holiday shopping, offering features like savings finders, item availability checks, and AR product visualization.
AI is becoming a significant shopping influence, ranking second only to search engines, particularly for product discovery and personalized recommendations.
Job cuts are occurring across industries as companies adopt AI technologies, prompting discussions about AI's role in workforce reductions, as noted by Sinead Bovell.
Health insurers are planning to increase AI usage to combat perceived aggressive coding and billing practices by hospitals.
The rapid global rollout of generative AI is outpacing the development of regulatory frameworks, leading to uneven governance.
AI deepfakes have already impacted European elections, highlighting concerns about AI-driven disinformation and voter manipulation.
Cengage Work and LinkedIn Learning are expanding AI and cybersecurity training to address a skills gap, as only 51% of graduates feel adequately prepared for AI in job applications.
Danone is investigating AI applications in nutrition, focusing on support for individuals taking GLP-1 drugs or managing weight loss, and using AI for internal process optimization and consumer data analysis.

AI boosts e-commerce sales but strains operations

Artificial intelligence is rapidly changing e-commerce, improving how shoppers find and buy products. A study shows 84% of brands use AI for marketing and personalization, and Adobe predicts a 10% sales increase this holiday season. Tools like ChatGPT enable conversational shopping, and TikTok Shop shows integrated buying can work. However, this AI-driven demand puts pressure on fulfillment and delivery operations, as many companies lack AI for inventory or logistics. Success will depend on connecting AI insights with efficient infrastructure to handle increased orders and global sales.

AI transforms e-commerce sales and operations

Artificial intelligence is revolutionizing e-commerce by enhancing shopper experiences and driving sales growth. While AI tools like chatbots and recommendation engines are common, newer technologies like ChatGPT are enabling conversational shopping. This AI-driven increase in demand, however, is straining backend operations such as fulfillment and logistics. Many companies are not yet using AI for inventory management or cross-border compliance, creating a bottleneck. To succeed, businesses must integrate AI insights with robust operational infrastructure to manage the growing complexities of e-commerce.

Walmart uses AI to simplify holiday shopping

Walmart has launched new AI features in its app to help customers during the busy holiday season. These tools aim to improve both in-store and online shopping experiences. Shoppers can find in-store savings, check item availability, and organize wish lists by aisle. Walmart's Sparky assistant can now create AI-powered party planning lists, and product descriptions can be summarized in audio clips. Additionally, augmented reality features allow customers to visualize home decor items and add products from images to their carts. These AI enhancements reflect a growing trend, with many consumers expecting to use AI for holiday shopping tasks.

AI influences shoppers more than friends, search still leads

Artificial intelligence is becoming a powerful influence in shopping, surpassing even friends and family, according to a new report. AI is now the second most influential shopping source, right after search engines. Many shoppers, especially younger ones, use AI frequently and expect to rely on it even more in the future. AI excels at anticipating needs, offering personalized recommendations, and making the shopping experience more enjoyable. It is particularly effective in the early and middle stages of the shopping journey for research and comparison, and it helps consumers discover new products they might not find otherwise.

AI deepfakes impact European elections

Artificial intelligence deepfakes have significantly impacted recent European elections in Ireland and the Netherlands. In Ireland, a deepfake video showed a candidate withdrawing from the presidential race, while in the Netherlands, AI-generated images were used against a political rival. These incidents highlight growing concerns about AI's role in spreading disinformation and influencing voters. While regulations like the EU's Digital Services Act are in place, their effectiveness in curbing AI-generated political content is being tested. Experts warn that individuals with lower media literacy are particularly vulnerable to such AI-driven manipulation.

Companies cut jobs amid AI adoption

Thousands of jobs are being cut across various companies as businesses increasingly adopt artificial intelligence. This trend raises questions about the role AI plays in workforce reductions. NBC News discussed the potential connection between these layoffs and the corporate push for AI with Sinead Bovell, founder of Waye. The ongoing job cuts suggest a significant shift in the labor market as companies integrate AI technologies into their operations.

Insurers use AI against hospital coding tactics

Health insurance companies plan to increase their use of artificial intelligence to combat what they describe as aggressive coding and billing practices by hospitals. Insurers claim that healthcare providers' use of AI tools for coding has contributed to rising medical costs and reduced their profits. Centene's chief financial officer noted that hospitals currently seem more organized in applying AI for coding than payers. However, insurers are determined to catch up and deploy their own AI strategies to manage these claims more effectively.

Cengage Work and LinkedIn Learning expand AI training

Cengage Work has extended its partnership with LinkedIn Learning to offer more AI and cybersecurity training courses. This collaboration includes specialized training from Infosec Institute, with plans to add many more courses soon. The expansion comes as a Cengage report shows only 51% of recent graduates feel they have adequate AI skills for job applications. This initiative aims to bridge the skills gap by providing accessible, high-quality training to help professionals and organizations succeed in the modern workplace. Over 10,000 learners have already enrolled in these courses on LinkedIn Learning.

AI deployment outpaces regulation globally

The rollout of generative AI is accelerating worldwide, but regulatory frameworks are struggling to keep pace. Advanced AI systems are becoming more common, yet governance varies significantly across regions, creating potential systemic risks. While some areas see new legislation like the EU's AI Act and California's AI transparency laws, the overall approach to AI regulation remains uneven. This gap between rapid AI deployment and slower regulatory development poses challenges for ensuring responsible AI use and mitigating potential harms.

Government AI subsidies unnecessary, experts say

Experts argue that government subsidies for artificial intelligence are unnecessary because the private sector is already heavily investing in AI. The current excitement and private investment suggest that markets are functioning well without government intervention. Instead of broad subsidies, policy should focus on specific gaps where private investment is lacking, such as defense research or basic science. Piling taxpayer money onto areas already attracting significant private capital is seen as inefficient and unlikely to drive true innovation, especially when compared to the risks of private investors who risk their own money.

Industry 4.0 faces AI, security challenges

Industry 4.0 is driving growth but faces significant barriers, including high costs, a shortage of skilled talent, and cybersecurity concerns. These challenges are widening the gap between the vision of advanced industrial automation and its practical implementation. Navigating these issues requires addressing AI integration, robust security measures, and developing the necessary workforce expertise to fully realize the potential of Industry 4.0.

Danone explores AI for nutrition and GLP-1 drugs

Danone is exploring how artificial intelligence can help meet nutritional needs for people taking GLP-1 drugs or maintaining weight loss. The company is investigating whether to create new products or position existing ones for this growing market. Danone also uses AI internally to speed up processes and understand consumer data from wearables and diet monitoring tools, while adhering to strict data privacy laws. They aim to identify nutritional gaps and support consumers through AI-driven insights. Danone's open innovation model involves experts collaborating with startups and universities to find solutions.